Engage & Convert Archives - Chief Marketer

Stephanie Gutnik, Yahoo’s Global Head of Digital Out Of Home, dishes on the latest trends in DOOH advertising.

How Activia partnered with retailers, tapped influencers and leveraged scientific research for its latest product launch.

If you haven’t perfected your ecommerce marketing strategy yet, here are a few tips for creating a compelling digital shelf.

Apple’s iOS 14.5 update is here. Learn how marketers who continue to leverage Facebook ads can accommodate for this policy change.

Read how fashion brand Rothy’s tapped Shopify’s partnership with Pinterest to sell its products and scale its digital advertising.

Digital

How Jägermeister Cold Brew’s programmatic digital out-of-home (DOOH) campaign increased consideration and intent to purchase by 66 percent.

Ways in which brand marketers can increase sales and engagement through ecommere.

Tactics for converting omnichannel shoppers, from AI-based search to live chat to establishing a unified customer view.

How brands can develop benchmarks for metrics on Facebook as the cost of CPMs continue to rise.

If your B2B organization hasn’t hired “hybrid” sales reps yet, it probably will be doing so soon—or risk falling behind the competition.