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Data & Analytics
Four Tips for Email Marketing Success
FierceMarkets senior manager of audience development Lindsey Wagner shared some insights on what she’s doing to drive email marketing success at B2B LeadsCon 2014 last week; here are four tips on how to maximize your email efforts.
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Data & Analytics
Olympic Sponsorship Helps USG Leap Rebranding Hurdle
USG’s fortunes are on the rise, thanks to a rebranding effort that relied heavily on an Olympic sponsorship and internal advocates serving as ambassadors for the brand.
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Data & Analytics
12 Tips for Better Responsive Design
Responsive techniques allow designers to hide, stack, expand/collapse or modify content to optimize email content display
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Data & Analytics
B2B LeadsCon and LeadsCon NY: Speaker Previews
Check out these preview interviews with some of the stellar industry experts lined up to speak at B2B LeadsCon and LeadsCon NY.
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Data & Analytics
Canada’s New Anti-Spam Law—What You Need to Know
While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.
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Data & Analytics
4 Strategies to End the Struggle Between Marketing and Sales
Here’s how to get started finding common ground and improved communications between marketing and sales.
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
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Email
A Look at David’s Bridal’s Digital Marketing Trousseau
As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
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