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Data & Analytics
4 Strategies to End the Struggle Between Marketing and Sales
Here’s how to get started finding common ground and improved communications between marketing and sales.
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Data & Analytics
Apply Now to Become a B2B Top Shop!
Chief Marketer’s new B2B Top Shops will feature the best B2B marketing agencies. Learn how you can be a part of this essential listing.
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Email
A Look at David’s Bridal’s Digital Marketing Trousseau
As brides get busier and more time crunched, David’s Bridal is relying more and more on mobile and digital channels to stay on their wedding radar.
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Data & Analytics
Are Your Emails Getting Opened? Infographic
This infographic includes lots of stats on email subscribers so you can see how your emails stack up.
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Data & Analytics
Using Enewsletters to Drive Customer Behavior
Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.
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Email
11 Tips for Building Your Email Marketing List
These 11 tips will help you build your email marketing list from the ground up.
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Data & Analytics
Are Your Email Clickthrough Rates Legitimate?
Are you measuring the right click through rate to determine the success of your email marketing efforts?
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Data & Analytics
Increasing the Potential of Your Email File
Overmailing isn’t going to necessarily increase the potential of your email file. In fact, it might do the opposite.
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Data & Analytics
Focus on Individual Consumers, Not Campaigns, in Email
The problem with traditional email marketing models is that they neglect to recognize there are real human beings on the receiving end of these messages.
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