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Direct Marketing | Print
Gingrich Rents Donor, Email Lists While Campaign Goes On
GOP presidential candidate Newt Gingrich continues to run an unorthodox campaign. In his latest move, he’s made his donor files available — while the campaign is still ongoing.
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Email
Pet Photographer’s Email Goes to the Dogs
When she opened Westway Studios, San Diego-based pet photographer Terran Bayer knew email would be a cost effective way to build her customer base. What she didn’t realize was email marketing can be full of challenges for novices who don’t know the rules.
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Direct Marketing | Print
World Vision Steps Up U.S. Mailings
Christian humanitarian organization World Vision is stepping up its direct mail donor and acquisition efforts in the United States.
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Data & Analytics
Tips for Maximizing Your Email Marketing Campaign Reach
To make the most of your marketing investments, your email, social media, direct mail, event, PR and mobile strategies should intersect and support your business goals and objectives.
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Digital
Political Ad Dollars Haven’t Followed Voters Online
This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.
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Email
Trigger Email Open Rates Soar: Trend Report
Triggered email messages had 96% higher open rates and 125% higher clickthrough rates than “business as usual” messages in the fourth quarter of 2011, according to recent statistics from the Direct Marketing Association’s Email Experience Council and Epsilon.
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Data & Analytics
Enewsletters Help Direct Selling Consultants Connect With Prospects
Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.
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Email
Emails We Love: Spider-Man Swings Into An App
I recently purchased tickets to take my kids to see “Spider-Man: Turn Off the Dark” on Broadway during spring school vacation. The kids are pretty excited, and so are their dad and I. Hey, it’s Spider-Man, it’s singing and dancing, what more could you need? Well, how about an app?
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Digital
Using Web Data to Improve Your Retail Storefront
For brick and mortar retailers, ecommerce data can provide many relevant and timely indicators of popularity, such as new or increasingly popular search terms, or engagement metrics like dwell time on particular products or categories.
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Digital
Synonym-Aided Search Boosts Guess’s Website Performance
Shoppers have thousands of ways to ask for products they want. But if a marketer’s website can’t recognize those requests, the opportunity to make a sale vanishes. Guess Inc. is using a new website platform that recognizes a wide variety of synonyms entered into search engines to direct prospects to relevant offerings.
The fashion marketer’s organic search efforts have paid off, attracting customers more likely to want specific products–and pay premium prices for them–rather than pulling in bargain hunters.
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