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Email
Email Targeting Fuels MGM Resorts & Focus on the Family
MGM Resorts International and Focus on the Family have very different customer bases and missions, but they have similar philosophies when it comes to email marketing.
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Acquisition
Why Email and Social Campaigns Should be Integrated
Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.
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Email
5 Tips For Better Email Marketing in 2016
Here are simple five tips and tricks to make your email marketing campaigns stand out, and help your brand start the new year in style.
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Data & Analytics
Why Real-Time Data Should Matter to Marketers
Managing real-time data requires real-time interaction management and enterprise marketing technology.
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Email
3 Ways Hybrid Email Technology Will Change Big Data Marketing
Hybrid email marketing which combines the security and access to data of an on-premises system with the ease of use & reliability of the cloud. Is it for you?
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Email
Emailing Canada: Truths and Myths
Canada’s new anti-spam regulations have created some misconceptions about what kinds of emails marketers can send to potential clients and consumers north of the border.
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Email
Emails We Love: Parting of the Ways
How painless—or painful—is your company’s email unsubscribe process for consumers?
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Email
Email Tricks to Boost Holiday Conversions
Take a peek at these email marketing tips that can help create emails that capture customers’ attention, receive a high open-rate and produce conversions for your business.
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Email
Newsletters Top Promo Marketing in B2B Email
A new study shows that in the world of B2B email, newsletters are outperforming content marketing in both open rate and click rate.
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Acquisition
4 Tips for Selling to CMOs
Execs from companies like Hasbro offer ideas for how to sell to the c-suite.
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