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Digital
Tube Draws Future Students to Web
To reach your target audience you need to be where it lives. For colleges, that means the Internet. Video is becoming the media of choice to drive students
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Email
If It Looks Like Spam
A recent court ruling in Illinois has vast implications for direct marketers. And if there’s one lesson DMers must take from the decision it’s this: Rightly
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Digital
Your Song, Your Price
Think downloading music is nothing more than paying for a tune? Not so fast. Many sites look at music as a transactional, acquisition-based experience,
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Digital
Stress Relief
Misery loves company, so we’re guessing stress isn’t a loner either. Those who are feeling stressed out possibly by their dry skin now have a social media
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Email
DMA Set to Move on EEC: Sources
The Direct Marketing Association is not taking the Email Experience Council
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Email
Stupid Business Watch: After-the-Rapture E-mail Service Debuts
From the comically flawed-business-model file comes the recent launch of the
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Email
Jordan Cohen Joins Goodmail
Jordan Cohen has left Epsilon and has signed on with e-mail certification firm Goodmail Systems as its senior director of industry relations
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Email
Stupid Marketing Watch: Kodak Damages its Brand 400 People at a Time
For one of the most ill-thought-out, horrifically brand-damaging marketing efforts in existence, look no further than Kodak
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Email
Consumers Prefer E-Mail: Survey
Consumers prefer e-mail as a primary method of communications in their personal and business capacities and will continue to do so in the future despite the rise of online threats and the emergence of other communication channels, according to a study by Habeas.
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