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Email
Investing in E-mail Isn’t a Question; It’s Where
With marketers increasingly recognizing the power of e-mail marketing, spending on the channel is expected to show double-digit growth for the foreseeable future. However, industry experts differ on how the increased budgets should be spent.
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Email
Stupid Media/Research Watch: Newsflash! People Hate Spam
We’re having difficulty figuring out who is more stupid, the professor who had to do research to figure out that people dislike spam e-mail more than direct mail, or the trade rags that picked the story up.
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Email
Stupid Bureaucrat Watch: Lots of Capital Letters Join to Fight Spam
Six international anti-spam agencies last week announced a joint initiative to share tactics and legal information in the fight against spam.
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Email
Short Cuts
InfoUSA has completed the acquisition of Digital Connexxions, an Oakville, Ontario e-mail marketing firm.
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Email
Breaking the Abusive E-mail Habit
Like junkies and other chronic abusers, even some legitimate businesses can’t seem to stop themselves from abusing their permission-based lists with too frequent, often irrelevant mailings.
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Email
Judge Won’t Overturn Spamhaus Ruling
A federal judge in Illinois has denied anti-spam blacklisting group The Spamhaus Project’s motions to dismiss an $11.7 million default judgment against it.
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Email
E-mail Remains King Among the Techno-Savvy: Bluestreak
Marketers who think they should be focusing on RSS and blogs at the expense of e-mail should think again, according to a study by online marketing services provider Bluestreak.
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Email
We Knew the Industry was Small, But…
Quick, can you guess how many people non-spamming e-mail marketing is responsible for employing?
You
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