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Direct Marketing | Print
Broken Graphics and the 40/40/20 Rule
E-mail marketing executives talk incessantly about the importance of relevancy. And rightly so. But they often also talk about relevancy like it’s new
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Direct Marketing | Print
Retiring But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Direct Marketing | Print
Retiring – But Not Laid Back
MassMutual’s Retirement Services division is using e-mail newsletters to promote its products to brokers and investors. Our distribution model consists
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Direct Marketing | Print
E-mail’s Future? There’s More on the Way
What will e-mail marketing be like in five years? First, readers should keep in mind I’m the guy who predicted in the late ’90s that AOL was going down
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Email
Silverpop Adds Social Networking Feature
E-mail service provider Silverpop is expected this week to announce it has added social-networking capabilities to its e-mail marketing technology
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Email
Suicide Spammer was Drug, Alcohol Free: Autopsy
Eddie Davidson, the fugitive spammer who apparently shot and killed wife, child and himself in July, was drug and alcohol free when the murder/suicide occurred, according to his autopsy report
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Email
New Comcast/e360 Judge has No-BS Reputation
The legal battle between Comcast and former e-mail marketer e360 Insight is apparently about to run on schedule
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Email
Timberland, GSI Settle Text-Message Spam Suit
The Timberland Co. and GSI Commerce Inc. have agreed to a $7 million settlement in a class action lawsuit in which the plaintiff alleged the outdoor apparel merchant and the e-commerce services provider sent text-message spam to thousands of consumers
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Email
MailChimp Integrates Rendering Tool
E-mail service provider MailChimp is expected to announce tomorrow that it has integrated technology from deliverability firm Return Path to allow clients to see how their campaigns will render in various e-mail readers and get warnings on deliverability issues
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Email
Stupid PR Watch: Whiff! Another Miss
Do PR reps get paid by the number of e-mail pitches they send? Judging by the volume of off-target requests for coverage this newsletter receives, it
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