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Email
Preview Pain: Redesigned Web-based e-mail challenges marketers
With the newest releases of Yahoo! Mail and Microsoft Windows Live offering users preview panes by default—at least while they’re in beta—business-to-consumer e-mail marketers must discipline themselves to get their point across in the first few inches of space, says Stefan Pollard, director of consulting services for e-mail software provider EmailLabs.
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Email
More Graphics Trouble: Yahoo! Mail Beta Blocks Images
In a move that will further hamper marketers
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Email
New E-mail Intelligence Service Debuts
E-mail marketing intelligence service SubjectSuccess has debuted with the claim that it offers marketers real-time analysis of competitors’ electronic mail programs.
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Email
New Authentication Scheme Proposed
A British computer scientist has proposed a new twist on authentication that would allow e-mail senders to transport their reputations from IP address to IP address. He
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Email
Anti-Spammer Goes Ballistic, Part III: Most Weenie Revenge Attempt Ever
In what appears to be one of the lamest acts of revenge in the history of the Internet, someone has opted my e-mail address into Omega World Travel
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Email
E-mail No. 1 for Fraud Complaints: FTC
E-mail is by far the No. 1 way organizations that generated consumer fraud complaints communicated with people in 2006, according to a recent report by the Federal Trade Commission.
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Email
How to Test E-mail Landing Pages More Easily
As I reported in a recent column, MarketingSherpa research into 3,637 real-life marketers’ tests showed landing-page copy tests were the big ROI winner.
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Email
Pridemore Resigns from Premiere Global Services
Almost exactly a year after selling e-mail service provider Accucast to Premiere Global Services, Accucast
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Email
Anti-Spammer Goes Ballistic; Admits His Address Was Registered
Imagine responding to what you believe is a legitimate request for e-mail submitted through your Web site and ending up in the crosshairs of a lawsuit-happy anti-spam crusader.
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Email
Anti-Spammer Goes Ballistic, Part II: The Interview
The following is a transcript of a telephone interview of anti-spam crusader Mark Mumma by Magilla Marketing editor Ken Magill.
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