Digital
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Events
Four Things to Consider About Interactive Video Walls
For brand marketers looking to make an out-sized impression on customers, interactive video walls can provide an immense visual platform for creating memorable experiences.
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Acquisition
Saints Pass 300 Yards and Someone Wins a Carnival Cruise
A Carnival Cruise Line sweepstakes with the New Orleans Saints raises awareness and
funds for a cause close to the heart of Super Bowl champ Drew Brees. -
Acquisition
Explainer Videos Boost Tylenol Sales at Walgreens
A strong mobile campaign targeting trigger moments was enhanced
with explainer videos that really did the trick. -
Acquisition
Mars Horror Films Trend on Social and Scare Yankees Fans
Mars Bite-Size horror films are trending and a reminder for people
to load up their Halloween baskets with its candies. -
Acquisition
How to Crush Your Digital Content Experiences
To create the best digital content experiences possible for your brand
consumers, you’ve got to deal with these four trends. -
Acquisition
Facebook’s Mark Zuckerberg Apologizes for “Exploiting” Disaster in Puerto Rico
Facebook used the devastation of Puerto Rico by hurricane Maria on Sept. 18
to advertise the company’s new virtual reality platform. -
Acquisition
Social Media Most Used Channel to Activate Sponsorships: Report
The relatively low cost and high engagement rates make social media attractive channels to amplify and activate sponsorships.
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Digital
3 Truths About Machine Learning for Marketing
What does machine learning (ML) really mean for marketers? Here’s three key facts you need to know.
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Acquisition
Plans to Rebrand MGM Halted After Las Vegas Attack
Lili Tomovich, CMO, MGM International, on resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price.
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Acquisition
How Birchbox’s One-Day Social Media Event Drew Astonishing Results
Hear from Birchbox’s CMO on how it built a “war room” to execute a one day social-media event last month: Birchbox Customer Appreciation Day.