Digital
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Digital
Experian Buys a Shopper
The parent company of Experian went shopping for a comparison shopping engine this holiday season and apparently found a bargain. British retail and business services provider GUS announced last week that its Experian division has bought PriceGrabber.com for $485 million.
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Digital
Search Engine Marketing: Top Five Eye-Tracking Laboratory Test Results
Turns out that when your customers and prospects search on Google, Yahoo!, or any other engine, their eyes view the results screen in a predictable series of involuntary reactions.
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Digital
MSN AdCenter Shows Search’s Targeted Future
As usual, the recent Search Engine Strategies conference held earlier this month in Chicago went heavy on the new: new ways to integrate search with video, podcasts, and phone sales, new ways to use mapping in local search, and new applications for tagging and community-gene4rated content. But one of the best attended sessions offered to lay out the ways in which search advertisers can get some of the capabilities that many offline advertisers already have
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Digital
Answers.com Offers Just the Facts
In the latest nod to the power of the Web community, Yahoo! last week launched Yahoo! Answers, a service in which seekers can pose questions that are too complex for simple search engines and get their answers from actual human beings
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Digital
The Science (and Art) of Web Analytics
For better or worse, the Web is perhaps the most infinitely measurable marketing medium we
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Digital
Surveying the Search Landscape
Search advertisers are becoming increasingly hungry for competitive intelligence. As paid search takes its place alongside more traditional marketing media, players feel the need for a comparative tool such as radio’s Arbitron or TV’s Nielsen ratings: something to indicate how well, or how poorly, your campaigns are being viewed—and how that performance stacks up to your rivals’ efforts.
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Digital
SEM Beefs Up Online Sales for Omaha Steaks
You might not think of a beef retailer as a hotbed of advanced technological thought. But Nebraska-based Omaha Steaks can lay claim to being at the forefront of a number of trends in both marketing and technology. As the Table Supply Meat Company, they began shipping their corn-fed beef to the nation
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Digital
Attention, Shopping Searchers!
The dot-com era has to answer for a lot of crimes against the
English language, including making the word -
Digital
Vivisimo and the Art of the Cluster
In the view of Raul Valdes-Perez, CEO of search engine Vivisimo, most search engines aren