Digital

• Digital

  House Shoppers Turn to Web to Locate, Locate, Locate

  Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer

• Digital

  Adify Puts Publishers, Marketers in the Driver’s Seat

  Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million.
  Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network.

• Digital

  Avenue A|Razorfish Acquires Interactive Agency Duke

  Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke’s profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings.

• Digital

  Roofbuyer.com Taps Keith Cash Associates for Online Services

  RoofBuyer.com, a small roofing company in the New York suburbs, Keith Cash Associates to provide online marketing services.

• Digital

  Citysearch Will Buy Insider Pages

  Citysearch, the local Internet directory owned by IAC/InterActive Corp., confirmed that it will acquire Insider Pages, a Redwood City CA-based local search company featuring consumer reviews of products and services.

• Digital

  Ogilvy Unit Acquires Search Marketing Agency

  The Ogilvy Group announced that its digital and direct media company Neo@Ogilvy has acquired Global Strategies International, a search marketing consultant.

• Digital

  Online Ad Spending to Slow

  U.S. marketers will continue to shift their spending into online advertising in 2007, according to EMarketer.

• Digital

  Class Mobility

  (Direct) In mobile marketing, it’s all about adding value. A Harris Interactive poll last fall found that 26% of users will accept ads on their cell phones if they also get free applications that make their lives easier.

• Digital

  A Gaggle of Google Updates

  Those marketers who are up for a good algorithm chase should lace up their Adidas: Google

• Digital

  Budgets, Branding and the State of Search

  Search engine marketing was a $9.4 billion budget item for North American companies last year, according to the latest edition of a report issued annually by the Search Engine Marketing Professional Organization. The figure represents a 62% increase over the $5.75 spent on search in 2005.