Digital
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Digital
EFF Backs Google in Trademark Case
The Electronic Frontier Foundation, which has criticized some of Google’s online policies, last week filed a court brief supporting the search engine’s practice of allowing marketers to use rivals’ trademarks as keywords to trigger paid ads.
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Digital
Interactive Video: The Heart of Digital Marketing
Interactive video is the most important element of your new-media tool kit – more important than blogging, podcasting, or mobile devices. Understanding video’s potential for creating interactive, immersive experiences for the digital consumer is the key to unlocking its value for you.
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Digital
Google Gets Personal: Should You Care?
What if you had to optimize your Web site to suit not one Google search algorithm but 100 million subtly different ones? That nightmare scenario was raised pretty quickly by an announcement from Google in early February that it was finally ready to bring out of beta a unified platform for tailoring natural search results to users
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Digital
Smoothing the Path for Online Video Ads
Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.
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Digital
Payless Telecom Acquires Grid Merchant Services
Payless Telecom Solutions Inc. has acquired Grid Merchant Processing Inc.
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Digital
Short Cuts
Coremetrics, a provider of on-demand Web analytics will resell YourAmigo’s Spider Linker search engine optimization service
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Digital
Making the Mobile Optimization Call
(Searchline) No one can be sure that Apple’s rollout of the iPhone this June will make 2007 the watershed year for the mobile Internet and thus for mobile search. After all, asking users to pay $499 for a mobile phone with 4 GB of memory is about
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Digital
Build a Better Valentine’s Day? It Takes Time
If real life mirrored sitcom clichés, spouses and sweethearts would knock out their Valentine’s Day shopping with a wilted rose and some chalky chocolates bought at the local convenience store late in the evening of Feb. 14. But according to a study just released by search marketing firm OneUpWeb, love is in the air surprisingly early for online Valentine’s Day shoppers.
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Digital
Search Marketing All Part of Design at TattooFinder
TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.