Digital Archives - Page 60 of 109

Building the Online Sales Lot

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. Maybe so, but the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor.

Digital

House Shoppers Turn to Web to Locate, Locate, Locate

Applying search technology to the residential brokerage industry both makes tremendous sense from the consumer

Digital

Adify Puts Publishers, Marketers in the Driver’s Seat

Back in 1996, when the Web was still a novel advertising medium, Larry Braitman, Rick Thompson and Russ Fradin came together to found ad network Flycast Communications, one of the first networks to aggregate low-cost ad inventory across thousands of different Web sites. Within three years, they sold that network to CMGI for almost $700 million.
Now online advertising is firmly in the main stream, and the Flycast trio is back in business with another online network.

Digital

Avenue A|Razorfish Acquires Interactive Agency Duke

Avenue A|Razorfish, Seattle, has acquired Paris-based interactive agency Duke. The total purchase price will be based on Duke’s profits during the next three years, but Avenue A|Razorfish made an initial payment of approximately $7.9 million against future earnings.

Digital