Digital
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Digital
Operation Smile Taps Omniture
Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns.
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Digital
24/7 Real Media Integrates Marketing With Chinese Search Engine
24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.
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Digital
Online Shopping Holds Greater Appeal for Social Network Site Visitors
Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.
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Digital
Interactive Spending to Reach $61 Billion, Says Forrester
Interactive marketing spending in the U.S. will more than triple over the next five years, reaching $61 billion by 2012, according to Forrester Research Inc.
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Digital
Sixty-Four Percent of Small Firms Shop, Buy Online: Survey
A full 64% of small businesses bank and shop online, according to a new survey from EBillme.
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Digital
Tools for Benchmarketing a Search Campaign
(Chief Marketer) Four questions regularly arise when marketers try to understand their search potential. All can be answered with good competitive benchmarking analysis.
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Digital
Joining the Conversation: How Agencies View Social Media
Like marketers of all stripes, clients of direct marketing agencies are looking to social media to build better relationships with customers.
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Digital
YouTube, HP Ask What Video Makers Want to Say
(Promo) HP is partnering with YouTube to sponsor a contest where one filmmaker will win a $5000 prize, a screening at an international film festival and a meeting with executives from Fox Searchlight Productions.
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Digital
E-News to Go
The U.S. General Services Administration has launched GovGab.gov, a new blog designed to improve access to government information and services.
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Digital
Health Benefits Direct Acquires Insurance Administration Software Firm
Health Benefits Direct Corp. has paid $3 million in cash and stock for Atiam Technologies, an online insurance administration software provider.