Digital
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Digital
Hitwise Service Tracks Online Shopping Data
Hitwise Pty. Ltd. has launched a Web-based retail data center for tracking online shopping trends and data.
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Digital
Untracked Conversions Mean Wasted Advertising
Granted, search is one of the most accountable forms of advertising ever devised. You can track clicks right down to the keyword. But can you
track conversions? That’s a little trickier, says Cam Balzer. Click here to read why. -
Digital
Viewpoint Acquires Springbok for $5.5 Million
Viewpoint Corp. has acquired Springbox, an Austin, TX-based interactive marketing firm for $5.5 million in cash and stock.
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Digital
Interwoven to Acquire Optimost for $52 Million
Interwoven Inc., an online marketing services firm, will acquire Optimost, a developer of Web software and services, for $52 million.
The transaction is expected to close in the fourth quarter.
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Digital
Customer Acquisition Network Buys InterClick
Customer Acquisition Network Inc. an online advertising company, has acquired InterClick, an Internet advertising network.
Terms were not disclosed.
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Digital
Creative Direction Buys Stake in Rezoom.com
Creative Direction Inc., a Kokomo, IN-based marketing and technology firm, has bought a stake in ReZoom.com, a lifestyle and commercial Web site aimed at the over-40 market.
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Digital
Quantcast Names Reeves CTO
Quantcast, an Internet ratings service, has named Damian Reeves, chief technical officer and Ron Bodkin chief software architect.
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Digital
Operation Smile Taps Omniture
Operation Smile, a medical charity dedicated to surgically treating children born with facial deformities, has selected Omniture to upgrade its Web site and online campaigns.
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Digital
24/7 Real Media Integrates Marketing With Chinese Search Engine
24/7 Real Media Inc. has integrated its search-marketing platform with Baidu.com, China’s largest Internet search engine. The integration will allow 24/7 to manage online marketing campaigns on every major search engine worldwide.
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Digital
Online Shopping Holds Greater Appeal for Social Network Site Visitors
Visitors to social networking Web sites are more receptive to online advertising than the general Internet audience, according to study findings released by the marketing research firm comScore Inc.