Digital & Technology
-
Digital & Technology
When Anonymous Employee Feedback Hits Its Limits—and What to Do Next
Anonymous employee feedback is a powerful tool for many companies. And, as this example illustrates, it carries the same risk of generating negative swirl as other anonymous platforms on the internet.
From
-
Crisis Management
PRNEWS Announces 2024 Top Women in PR
Meet the 2024 PRNEWS Top Women—the supportive, innovative, inspiring women making an impact on their organization, whether that’s leading the brand out of a crisis, breaking into new markets, engaging a new audience or mentoring other colleagues.
From
-
Digital & Technology
Social Search: How Users are Turning to Social Media for Information and Discovery
If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?
From
-
Crisis Management
PR Roundup: OpenAI Angers Scarlett Johansson, Best Times to Post on Social, Healthcare and Influencers
This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.
From
-
Digital & Technology
How to Avoid Google Penalizing Your AI-Generated Content
The resulting influx of AI-generated content begs the question: how will Google treat this kind of content? Will brands and creators get penalized for using AI?
From
-
Digital & Technology
Get the Most Out of LinkedIn’s Data to Boost Your Thought Leadership Campaigns
Following are three recommendations to help you harness LinkedIn data to make faster and smarter decisions with greater ROI for your executive eminence programs.
From
-
Digital & Technology
Customizing AI GPTs to Optimize PR Business Processes
AI-driven applications have quickly become a must-have tool in the PR world. Whether it is using ChatGPT to compose content, Zoom AI Companion to take meeting notes, or Shortwave to stay on top of your daily deluge of email messages, artificial intelligence provides the power needed to unlock new levels of business efficiency.
From
-
Crisis Management
How Can OODA Impact Public Relations and AI Use?
While many in PR see AI as the answer to navigating crisis, recent findings from Harvard Business School show that AI is good at tasks like automating, creating insights and aiding creativity, but falls short in judgment and adjusting to ever-changing human context and interactions.
From
-
Digital & Technology
How to Use ChatGPT to Refine—Not Define—Your Media Pitches
ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
From
-
Digital & Technology
PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
This week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
From
