Digital & Technology
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Digital & Technology
AI and Misinformation: A Major PR Problem
A recent audit by NewsGuard revealed that AI-generated content frequently produces unreliable information, with errors appearing in nearly 18% of responses, and this info is left uncorrected in 38% of cases.
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CES 2025
The Chief Marketer Network Joins CES 2025 as Official Media Partner
The Chief Marketer Network (CMN), a collection of nine leading information brands serving 1.6 million marketing professionals, has signed on as Official Media Partner for CES® 2025.
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Online Advertising
Western Union Launches a Media Network to Leverage Its First-Party Data
Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.
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Data Driven ROI
VIDEO: How Pilot Marketing Can Increase Campaign Effectiveness
In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.
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Digital & Technology
How the Communications Industry Can Learn to Trust AI
As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.
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Branding/Marketing
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.
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Digital & Technology
LinkedIn Newsletters: Best Strategies and Practices to Follow
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.
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Digital & Technology
PR Roundup: Connectively Done, X Exodus, AI Pros and Cons
This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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Digital & Technology
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
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