Digital & Technology
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Online Advertising
Western Union Launches a Media Network to Leverage Its First-Party Data
Brands with access to first-party data have launched media networks in recent years across a variety of verticals. The latest from the financial sector is Western Union.
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Data Driven ROI
VIDEO: How Pilot Marketing Can Increase Campaign Effectiveness
In this LinkedIn Live session replay, David Brauntuch, Head of Audience Design at Deluxe, takes us through a series of case studies to demonstrate how marketers are using pilot campaigns to make informed decisions, enhance targeting accuracy and ultimately increase the effectiveness and efficiency of their marketing initiatives.
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Digital & Technology
How the Communications Industry Can Learn to Trust AI
As AI transforms the wider communications landscape, agency leaders and in-house executives alike face a new responsibility: to ensure the tools their teams implement follow ethical standards and processes.
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Branding/Marketing
PR Roundup: Wicked Overload, News Influencers and a PRSA Honor
This week’s PR Roundup looks at the “Wicked” movie’s test case for PR oversaturation, America’s fascination with news influencers and a global honor for PRSA.
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Digital & Technology
LinkedIn Newsletters: Best Strategies and Practices to Follow
PRNEWS spoke to Tayler Felix of Workday on best practices for utilizing LinkedIn newsletters.
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Digital & Technology
PR Roundup: Connectively Done, X Exodus, AI Pros and Cons
This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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Digital & Technology
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
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Email
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know
The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.
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Email
[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.
