Digital & Technology
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Corporate Social Responsibility
PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.
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Digital & Technology
Why Data Is Your PR Secret Weapon for Storytelling
Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.
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Digital & Technology
When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World
Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.
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Crisis Management
PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
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Digital & Technology
Internal AI Adoption: Secrets to Upskill PR Teams for AI
This clip explores structured sprints, resource development and the crucial role of surveys in driving successful AI adoption, internally.
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Crisis Management
Q&A: AI, Disinformation and Brand Perception with Cyabra
Questions from the audience included what size does a company have to be to consider using tools against disinformation and what types of tools can be used for threat protection, among others.
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Branding/Marketing
Creativity as a Verb: PR’s Role at Cannes Lions 2025
A CMO panel at Cannes Lions 2025 showed that PR is no longer just a channel for amplifying campaigns. PR professionals are part of the creative engine itself—leading ideas, shaping narratives and creating cultural value in real time.
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Digital & Technology
The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret
We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”
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