Digital & Technology
-
Social
Differin Bets Big on Roblox to Meet Gen Alpha and Gen Z Consumers
To meet Gen Alpha and Gen Z consumers where they are, Differin has developed three minigames to play within five of Roblox’s popular games. Here’s the marketing plan.
-
Branding/Marketing
SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists
SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.
From
-
Digital & Technology
Indeed’s VP, Corporate Comms, on Top Use Cases for Generative AI
At PRNEWS’ March 25 online training workshop, Artificial Intelligence for PR, attendees will learn best practices for pitching media using generative AI, how to use the latest tools for deep research, top AI use cases for PR professionals, how to protect organizations from AI threats, and much more. Following is a conversation with one of our panelists, Scott Dobroski, VP, Corporate Communications at Indeed, on best practices for using AI when pitching media.
From
-
Branding/Marketing
PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People
This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.
From
-
Digital & Technology
The Shifting B2B Social Media Landscape: Trends, Challenges, and Opportunities
The social media world is a turbulent place, and a difficult one for B2B PR pros to navigate, but the payoff is well worth it for those that can adapt their strategies.
From
-
Crisis Management
The PR Struggle to Fix AI-Generated News Errors
As the proliferation of AI-generated articles continue, the PR industry must be prepared for a future where combatting bad AI in journalism becomes part of the job description.
From
-
Digital & Technology
PR Roundup: Economic Blackout, AI Improving, Oscars on Social
This week’s PR Roundup looks at how to the 24-Hour Economic Blackout went viral from a grassroots level, how AI is improving productivity for comms, and Sprout Social’s social listening platform for the Oscars.
From
-
Branding/Marketing
How DeepSeek Took Over the AI Conversation
The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.
From
-
Online Advertising
Chase Media Solutions Courts Advertisers Through Consumer Purchasing Patterns and Personalization
Retail media is growing at a fast clip, with ad spend to grow nearly 20% in 2025 and to account for one in five of digital ad dollars this year. And Chase Media wants in on this action.
-
Digital & Technology
5 PR Tips for Using Bluesky and RedNote
Platforms rise and fall, but one thing remains: people crave connection. Whether you’re testing Bluesky, RedNote, or the next breakout platform, remember: your audience follows relationships, not logos.
From
