Digital & Technology
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Crisis Management
AI Sentiment Analysis: Is Your Brand Being Misrepresented?
Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.
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Digital & Technology
How the Top Six AI Systems Prioritize Search Results—Plus Five Tips
Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.
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Crisis Management
PR Roundup: American Eagle CMO Speaks, PR Not Sold on AI, Repicturing Rural America
This week’s PR Roundup reviews the first public appearance of the American Eagle CMO since this summer’s Sydney Sweeney jeans debacle, a new study showing not everyone in PR is into AI, and how Getty learned what its audience needed through reading data.
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Digital
DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.
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Branding/Marketing
PRNEWS Announces the 2025 Platinum Award Winners
PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.
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Digital & Technology
How to Make Press Releases Work for Journalists and AI Algorithms
In this exclusive Q&A, Reinoso explains that press releases are no longer just for journalists—they’re now built for search engines, social platforms and even AI aggregators.
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Crisis Management
Not If, But When: Data Breaches Threaten Brand Trust
Liv Allen, VP at Codeword, and Chelsea Korman, Brand and Communications Director at Demandbase, discuss the growing threat of cyberattacks and data breaches, noting 93% of company networks are vulnerable.
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Crisis Management
PR Consolidation Is Forcing In-House Teams to Become the Agency
As consolidation reduces the number of PR agency partners and rising costs make retainers tougher to swallow, in-house teams are evolving.
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Digital & Technology
PR Roundup: AI Workslop Emerges, PR Loses Credibility and “Reading Rainbow” Returns
PR Roundup explores AI workslop invading productivity for communicators, a new study showing journalist dissatisfaction with public relations professionals using AI for media relations and how the new host of “Reading Rainbow” was chosen via social media.
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Digital & Technology
How AI Is Shaping the Future of PR Briefings
Industry leaders note that the real power of AI in PR lies in giving teams their time back. When communicators spend less time sorting media mentions and formatting briefings, they can focus on the insights themselves and on what their organizations should do next.
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