Digital & Technology
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Digital & Technology
The Superstar Posting Effect: LinkedIn’s Quiet Algorithm Secret
We aimed to understand how widespread this superstar effect really is in posting dynamics—and how executive communication teams can strategically leverage LinkedIn’s features to improve their odds of crafting standout content that drives greater reach, engagement and overall “linkfluence.”
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Digital & Technology
How to Measure Brand Reputation in the Age of AI Search
Brian Snyder, Chief Innovation Officer at Axicom, offered some suggestions on what to measure when it comes to reputation and AI answers.
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AI
Twilio Survey: Consumers Want AI to Deliver Service with a Human Touch
More than half (55%) of consumers are tired of hearing about AI, according to Twilio’s 2025 State of Customer Engagement Report. And while they do want the technology to improve their brand experiences, what they want is more high touch than high tech.
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Digital & Technology
How to Avoid AI-Assisted Writing Pitfalls
LeAnne DeFrancesco, VP, Design and Editorial Practice Lead at Vanguard Communications, gave a list of what NOT to do when it comes to AI-assisted writing for RFPs, thought leadership content and more during the PRNEWS Pro workshop “PR Content Creation and Storytelling.”
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AI
Spanish Airline Iberia Taps AI Personalization Tool to Update Creative in Real-Time
Spanish airline Iberia wanted more control over its campaign planning and creative optimization. To accomplish that goal, it tapped AI personalization platform Clinch, adopting a self-serve model.
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Branding/Marketing
PR Roundup: CEO Popularity, Wilson from Cast Away is Back, Mattel Studios Launches
This week’s PR Roundup looks at a new study from Morning Consult about CEO popularity and company reputation, Mattel going all in on entertainment with a new TV and film studio, and Wilson, the iconic volleyball, teaching the public about ecology and ocean waste.
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Digital & Technology
How PR Can Win in AI Search: SEO Strategies for the LLM Era
Whitney Hart gives three actionable takeaways for anyone trying to gain visibility via Large Language Models such as ChatGPT, AI Overviews, Open AI and other AI search platforms.
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Digital
How Tony’s Chocolonely Leveraged Paid Media to Increase Distribution and Sales
Chocolate brand Tony’s Chocolonely has enjoyed an increase in sales thanks to a shift in its marketing spend and channel distribution.
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Digital & Technology
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
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Corporate Social Responsibility
News Outlets Respond to AI-Generated Summer Reading List Insert
The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.
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