Digital & Technology Archives

Four Tips for Implementing AI in Health Communications

According to a survey from Morgan Stanley Research, 94% of healthcare businesses use AI or machine learning in at least some capacity. Expectations have forever changed, and healthcare communicators must now rally behind AI to provide optimal outputs for their own companies as well as for clients and healthcare professionals.

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Digital

Tinuiti Report: AI-Powered Campaigns, Prime Video See Big Q4 Ad Spend Growth

The continuing growth in spend on AI-powered campaigns such as Google’s Performance Max (PMax) and Meta’s Advantage+ is among the notable findings in the Q4 2024 Digital Ads Benchmark Report.

Digital & Technology

How Communicators Can Compete with the Rise of AI-Generated Content

Here’s how content marketing used to work: Create great content for your website, and you would attract the attention of potential customers. But with artificial intelligence (AI) rewriting the rules, what happens when this basic principle no longer applies?

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Crisis Management

PR Roundup: DEI Proponents, Acosta to Substack, Change and Reputation

This week’s PR Roundup looks at companies not backing down from their DEI policies, Jim Acosta and the White House embracing “new media,” and the result of change on a company’s reputation.

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Digital & Technology

Unlocking the Full Potential of Data in PR

Recent findings from Hotwire Global’s Data Maturity Survey of PR and communications executives responses reveal that while there is strong data adoption in the industry, there is still a gap between what teams are doing and what they could be achieving.

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MarTech

How Marketers Can Stay Compliant and Effective Amid New Privacy Regulations

Even in regions where data privacy is not yet extensively regulated, marketers who instead build their systems to serve both the consumer and the company will earn the goodwill of their customers while preparing their business for regulations yet to come. Here are four actionable steps marketers can take to do just that.

Branding/Marketing

B2B Branding Trends: Balancing Human Connection with AI Innovation

The constant media narrative has led many towards AI fatigue and a skepticism around how much B2B business value it is actually delivering.

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Digital & Technology

How Duolingo Entered the TikTok Ban Conversation Through a PR-Social Collab

As the potential TikTok ban came to a head last weekend, press coverage and social comments about the adoption of Chinese social media app Xiaohongshu (referred to as RedNote in the U.S.) took off. Duolingo, a language-learning brand known for viral humor and cultural relevance, saw an opportunity to join the conversation.

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Digital & Technology

Why Do Some Industries Capture More Media Attention Than Others?

A recent Intelligent Relations report showed financial services and gaming clients boasted significantly higher PR email open rates, while fintech and IT lagged behind. Here we unpack the numbers to learn how companies can move past any inherent disadvantages of their industries to secure media placements.

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Digital & Technology

Navigating Trust Challenges With AI Disclosure

PRNEWS talked to Tim Marklein, Founder and CEO, Big Valley Marketing, about the role of AI in content, how communicators can bridge the trust gap and, what disclosure can do for a brand, organization or public figure.

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