Digital & Technology
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Digital & Technology
PR Roundup: Connectively Done, X Exodus, AI Pros and Cons
This week’s PR Roundup follows Cision’s upcoming shutdown of Connectively, formerly known as HARO, the mass exodus of users and brands from X (formerly Twitter), and a new study featuring the pros and cons of AI for digital PR.
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Digital & Technology
TikTok Ban Looms: What Users Need to Know and Why YouTube Might Be Their Next Move
Forty six percent of those surveyed said they’ll use YouTube more, 39% said Instagram, 38% said YouTube Shorts, 30% said Facebook and 23% said X (formerly Twitter). YouTube makes sense because its algorithmic discovery is similar, especially when it comes to learning and making content recommendations.
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Digital & Technology
CCOs Reveal Best Practices for AI, Social Media and Other Digital PR
PRNEWS attended a Chief Communications Officers Roundtable on Emerging Trends and Tactics in which panelists discussed innovative strategies used to connect with their audiences.
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Email
Navigating the FTC’s Click-to-Cancel Rule: What Marketers Need to Know
The FTC’s “click-to-cancel” feature aims to make the subscription cancellation process easier for consumers. Here’s how marketers can meet the new rules while still building trust.
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Email
[VIDEO] Trigger Marketing Best Practices for B2B and B2C Marketing Success
Chief Marketer and payment solutions and technology company Deluxe explore how to implement trigger marketing strategies that resonate with clients and prospects at key moments.
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Digital & Technology
Featuring Veteran Employees’ Powerful Stories for Veterans Day
Veterans Day is an opportunity for companies to stand out while showcasing the invaluable contributions by these exceptional employees through unique communications methods.
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Digital & Technology
Explainer: Language Learning Models or LLM
Today we review the basics of Language Learning Models also known as Large Language Models and how they influence artificial intelligence.
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Digital & Technology
Revving Up DEI Through Email Signatures
A simple way to build a more DEI-friendly work environment is by leveraging your most-used communication tool—everyday business email and email signatures.
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Data Driven ROI
Why Performance Marketers Should Lean Into Brand Marketing
Many performance marketers are questioning whether they can afford to spend on direct-response campaigns to grow or maintain revenue. But for smart performance marketers, it’s not a question of whether to spend or cut. It’s a question of allocation—and of revising the old marketing practice of separating branding and performance campaigns. To get real traction with a more integrated funnel approach, consider these seven steps.
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AI
Five Ways GenAI Can Assist Digital Marketing and Communications
Marketers who are not yet familiar with generative AI and large language models are already falling behind their peers. Harnessing these tools can make the creative process for marketers more efficient and, in many cases, improve their final product. Here are six uses of AI that can be applied in marketing today.
