Digital & Technology
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Digital & Technology
How Amtrak Found Its Voice on Threads: Strategic Social Platform Adoption
Nareem Camara, Senior Social Media Specialist at Amtrak, explained why and how Amtrak decided to join Threads during the PRNEWS Pro workshop “Social Media and Influencer Marketing for PR.”
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Corporate Social Responsibility
News Outlets Respond to AI-Generated Summer Reading List Insert
The Chicago Sun Times and Philadelphia Inquirer did not help boost any new media trust when caught in an AI content controversy.
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Digital & Technology
Google I/O Spells Uh-Oh for Search
This week at Google I/O, the annual Google developers’ conference, the tech giant made a bold statement: AI is no longer an experiment in search—it IS search.
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Digital & Technology
Shaping the Next Era of Communications: A Q&A with Brandi Boatner
In our conversation, Brandi Boatner shares candid insights on the power of cultural intelligence, the importance of trust in this AI-driven communications era, and why proactive PR is more vital than ever.
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Digital & Technology
ChatGPT Demo: Using AI to Pitch Media
Scott Dobroski, VP of Corporate Communications at Indeed, demoed a real-time example of using AI for pitching the media on ChatGPT.
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Digital & Technology
Reconnecting with Journalists Amid AI and Information Overload
It’s time for the communication industry to reboot how it approaches PR, because in the next era of digital storytelling, strong journalist connections will be pivotal to both reporters and PR pros.
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Digital & Technology
The Communicator’s Guide to Measuring AI Impact
The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.
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Branding/Marketing
A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter
Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.
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Digital & Technology
One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative
With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.
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Branding/Marketing
PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale
This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?
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