Digital & Technology Archives

The Communicator’s Guide to Measuring AI Impact

The past year has revealed a consistent pattern while working alongside communications and marketing teams at major organizations implementing AI tools: the standard metrics just don’t capture what’s really happening.

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Branding/Marketing

A.1. Hops on the Brand Wagon: When Timing, Wit and Restraint Matter

Both A.1. and Oreo exemplify “hopping on the brand wagon:” When a brand quickly circles its wagons around a cultural moment to break through the noise and blaze a trail.

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Digital & Technology

One Story, 1,000 Ways: How Brands Can Build a Cohesive Narrative

With social media and short news cycles, brands feel the need to churn out fresh stories to maintain engagement. As a result, communicators tend to focus on content volume over impact, creating a flood of disconnected narratives that fail to leave a lasting impression.

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Branding/Marketing

PR Roundup: Consumer Tariff Talk, the New SEO and Fyre Festival for Sale

This week’s PR Roundup looks at the growing tariff conversation on social media, rethinking SEO in regards to AI search, and would you buy the Fyre Festival brand?

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Branding/Marketing

How To Create High-Quality Videos On A Budget (Yes, it is Possible)

With the right strategy and a few smart tools, professional-looking videos can be created without breaking the bank.

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Digital & Technology

PR’s Next Evolution: AI, GEO, and the Rise of the Communications Engineer

Kwittken believes that any PR tech should be “human-led and AI-fed, where tools enhance the ability to not only craft effective pitches, but also track media, identify relevant journalists, and predict what’s around the corner for key news topics.

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Video Marketing

Wistia State of Video Report: Engagement Rates Down, Content Less Promoted

Forty-three percent of businesses produce at least one marketing video a week, according to video marketing platform Wistia. But they’re not necessarily maximizing the value of their work.

Conversations

Discover’s SVP of Card Acquisition Marketing on Generative Search, Data Privacy and Advertising

A conversation with Matt Lattman, SVP of Card Acquisition Marketing at Discover, about the brand’s approach to generative search, marketing in a regulated industry, channels that work well for the brand and the evolution of data privacy in advertising.

Digital & Technology

Cybersecurity PR: How to Lead in a Crowded Tech Market

In 2024, global cybersecurity spending was projected to reach $184 billion, a 13% increase from the previous year. Plus, more and more entrepreneurs are entering this market, making it increasingly competitive. This presents a challenge for everyone, especially newcomers: How can they stand out in such a crowded industry and attract clients? Here are ways in which strategic public relations can solve the puzzle.

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Digital & Technology

6 Ways Comms Pros Can Use Generative AI to Personalize Engagement

As communications evolves in this new era of “infinite content,” here are a few ways to leverage generative AI to deliver greater effectiveness and more personalized engagement.

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