Digital & Technology
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Branding/Marketing
Thought Leadership on Video: Where Execs Need to Show Up Now
In this exclusive Q&A, Katie Suiters draws from her experience working with executives across industries (and also as a former TV producer) to share practical guidance on how senior leaders can step in front of the camera and truly connect with their audiences through thought leadership on video.
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Digital & Technology
Influencer Q&A: Tracking ROI, Avoiding Pitfalls, and Knowing When to Walk Away
In a wide-ranging audience Q&A, experts Davitha Tiller of HAVAS and Molly Soloff of Derris, broke down the complexities of influencer marketing for PR—from measuring ROI and sourcing talent to negotiating contracts and evaluating long-term partnerships.
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Digital & Technology
Barcelona Principles 4.0: Reinventing PR Measurement for a New Era
The Barcelona Principles 4.0 mark a turning point—not just in how PR practitioners measure communications, but in how we define its value.
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Digital & Technology
Why LinkedIn Opening the API Is a Game-Changer for Executive Influence
With LinkedIn’s newly launched open API for personal profiles, which recently rolled out globally, communications teams can now unlock faster, more accurate and actionable insights.
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Corporate Social Responsibility
PR Roundup: Sony’s Sustainability, AI Summary Crisis, Top 50 Creator-Journalists
This week’s PR Roundup looks at what communicators can learn from Sony’s public pledge for product sustainability, a new list honoring the top 50 independent creator-journalists and the continuing problem of AI summary results for the news industry and earned media.
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Digital & Technology
Why Data Is Your PR Secret Weapon for Storytelling
Anna Rose Pardue, Director of Communications at Morning Consult, breaks down three key reasons to include data in your PR storytelling strategy.
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Digital & Technology
When AI Owns the Summary, PR Must Own the Story: Thought Leadership in an AI World
Brands that once relied on bylines, interviews and expert commentary to shape reputation now face a new challenge: how to maintain their voice and protect intellectual property in a world where an AI summary decides what gets seen, cited and remembered.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Digital & Technology
Duolingo Social Media Secrets: Let Your Comments Section Be Your Marketing Brief
Monica Earle, PR Director at Duolingo, breaks down what set the brand apart on social media platforms like TikTok and Instagram.
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Crisis Management
PR Roundup: McD’s Bot Problems, Newsletter Bonanza, Office GIF-tionary
This week’s PR Roundup looks at the HR AI crisis for McDonald’s hiring methods, Morning Consult’s latest study on newsletter consumption and subscriptions and a new GIF-tionary for office slang.
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