Data-Driven Thinking

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  Data-Driven Thinking

  Google’s Privacy Sandbox Isn’t As Bad As Critics Claim

  Over the course of my 20-year career in digital advertising, I’ve mostly considered Google’s advertising business to be a threat to independent media.  You might expect that I would be very critical of Google Chrome’s impending deprecation of the third-party cookie, and that I would see the emerging Privacy Sandbox APIs as an attempt by […]

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  Data-Driven Thinking

  Privacy Sandbox Scrutiny Needs To Dig Deeper To Find Its Real Flaws

  The advertising industry is turning to Google to save it from the chaos of cookie deprecation that Google itself created. All eyes are on the Privacy Sandbox. Much has been said about the advertising use cases it enables, but hardly anything on what it restricts. However, the devil is in the details. Out of the […]

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