Data & Analytics Archives - Page 5 of 26

Solving the Customer Data Puzzle

To get the full picture, your marketing and analytics teams may have to manually collect and integrate customer data using a number of tools.

Data & Analytics

Making the Most of Anonymous & Known Customer Data

Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.

Data & Analytics

Social Listening Confusion

eMarketer has released a report that finds there is still plenty of confusion around social listening.

Acquisition

Attribution: A Linear Approach to Conversion Credit

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Acquisition

Why Email and Social Campaigns Should be Integrated

Marketers still struggle to craft email campaigns in tandem with other digital channels like social campaigns. Here’s why and how you should make it happen.

Data & Analytics

Is Your Company Missing Out on 95% of its Customer Data?

With the massive amount of customer information available to companies, a dirty little secret is that only 5% of that data is properly accounted for.

Data & Analytics

Turning the Big Data Headache Into Big Rewards

Marketers are flunking the “big data test.” Here are insights and tips to help you better manage that data.

Data & Analytics

The Marketing Analytics Challenge Comes From Within

A whopping 45% of marketers either don’t evaluate the accuracy of their analytics, or have no clue if their company tracks these numbers, according to a new report.