Data & Analytics

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  Data & Analytics

  Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report

  The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.

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  Data & Analytics

  Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers

  Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.

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  Data & Analytics

  The Benefits of Zero-Party Data Versus First-Party Data

  How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.

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  Acquisition

  Avoiding Consumer Backlash: An Approach to Product Reputation Reviews

  How internal product reviews done prior to launch can help determine how the marketplace will receive your products.

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  Data & Analytics

  Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early

  Findings, consumer expectations and concerns about the holiday shopping season.

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  Data & Analytics

  The State of Experiential Marketing: 15 Data Points

  Data points supporting the experiential marketing industry’s comeback.

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  Acquisition

  Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

  Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

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  Acquisition

  Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

  We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

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  Data & Analytics

  Yes, Brands: Your Position on Social Issues Matters to Consumers

  Brands authentically taking a stand on a cause or issue build emotional connections with their consumers. Here are four key requirements for resonating with consumers in today’s advocacy-driven world.

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  Data & Analytics

  What’s More Important in Marketing—Art or Science?

  Here are four things that could improve if marketing approached things from a science-first perspective.