Data & Analytics
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Data & Analytics
Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’
JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.
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Data & Analytics
How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge
How Tide is getting creative with marketing tactics within a category many consider to be unsexy.
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Data & Analytics
Fears of Inflation Inspire Increase in Buy-Now-Pay-Later Consumer Transactions
New consumer shopping patterns sparked by inflation and how brands can react to such concerns.
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Data & Analytics
Stop & Shop’s Ecommerce-Focused First-Party Data Strategy
Lessons learned from Stop & Shop’s early-adopter approach.
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Data & Analytics
Key Takeaways From NetLine’s 2022 State of B2B Content Consumption and Demand Report
The report’s key takeaways, trends and insights into the current state of B2B content marketing and consumption.
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Data & Analytics
Salsify Survey: Sustainability Policies a Key Purchase Driver for Consumers
Key findings from a recent survey of shoppers based in the U.S., UK, Germany and France conducted by Salsify, including the importance of environmental factors when making purchasing decisions.
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Data & Analytics
The Benefits of Zero-Party Data Versus First-Party Data
How zero-party data differs from first-party data and the benefits of using it within a privacy-focused marketplace.
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Acquisition
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
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Data & Analytics
Oracle Research: 52 Percent of Consumers Plan to Start Holiday Shopping Early
Findings, consumer expectations and concerns about the holiday shopping season.
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Data & Analytics
The State of Experiential Marketing: 15 Data Points
Data points supporting the experiential marketing industry’s comeback.
