Data & Analytics
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Data & Analytics
GetGlue Connects Entertainment Marketers With Fans
As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment.
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Data & Analytics
CM Listline: Corporate Gift Buyers List
If you are marketing only to consumers this season, you may want to consider testing a corporate gift buyers list
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Data & Analytics
Holiday Email Watch: Gymboree Builds Synergy, But Fisher-Price is Slow
My home’s halls haven’t quite been decked yet, but it’s beginning to look a lot like Christmas in my email inbox. Here’s a quick look at some of the offers that have come my way this week. While none are particularly naughty, some are a lot nicer than …
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Data & Analytics
Reminder Emails Boost 1-800-Flowers Sales
1-800-Flowers is making heavy use of email reminders to encourage blooms as gifts for every occasion.
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Data & Analytics
Marketers Increase Email Use On Black Friday
Black Friday saw many brick and mortar retailers promoting themselves primarily through email, although pure-play online marketers weren’t shy about using email to cash in on consumers’ post-Thanksgiving shopping urges, either.
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Data & Analytics
Email Watch: Volvo Vamps It Up with “Twilight”
A few months ago, apropos of nothing, my 86-year-old mother turned to me and said “You know, I don’t think that much of that Lady Gaga.” “Well Mom,” I replied, “that’s fine, since you’re not really her target demographic anyway.” She looked at me a …
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Data & Analytics
Email is StubHub’s Ticket to Cut Through the Noise
So how frequently do you email your best customers? Have you considered contacting them less? That’s what StubHub is doing, by making an effort to let high volume users of the service know they have the choice to opt out of emails that are …
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Data & Analytics
Email Watch: Happy Birthday to Me
I have a friend who hates the idea of birthday wishes on Facebook. All you’re getting, he reasons, is a bunch of meaningless greetings from folks who would have never remembered your birthday if it hadn’t popped up in the corner of their Facebook home …
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Data & Analytics
5 Tips to Reach Hispanics with Health Messages
To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:
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Data & Analytics
Hunting for Prospects
If you are hunting for a fresh prospect list, you might want to take a look at the selections available on hunting and shooting lists this fall