Data & Analytics Archives - Chief Marketer

Clicking With B2B Customers: 4 Lessons From B2C Marketing

Persuasion techniques that work with consumers can be applied just as effectively to business purchases. Some tools from the B2C toolbox for B2B marketers to deploy include the following.

Technology

Colgate-Palmolive’s Remains Focused on Testing First-Party Data Strategies

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Technology

The Future of Grocery Shopping: 3 Ways Marketing Technology Can Optimize Sales

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

Data Driven ROI

Trends in Evaluating and Measuring Brand Reputation

Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.

Data & Analytics

How to Avoid Google Penalizing AI-Generated Marketing Content

How to avoid the common pitfalls of poor content, and crucially, AI’s potential to amplify it.

Data & Analytics

Universal Analytics Back-up: Transitioning to G4 Data Measurement

The transition of data measurement from Universal Analytics to GA4 means that marketers need to focus on what to expect, but also how to avoid losing valuable historical information from UA.

Data & Analytics

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

Data & Analytics

How to Elevate B2B Buyer Personas Through Strategic Survey Insights

Incorporating advanced survey techniques can significantly enhance the depth and accuracy of your buyer persona insights. Here are some ways that can occur and methods to consider.

Data & Analytics

Marketing Agencies, Pricing and AI: Why Something’s Got to Give

The traditional agency pricing model is desperately outdated, and AI is forcing a long overdue change. Here’s a potential solution.

Technology

3 Ways to Safeguard Against ‘Blandification’ in the Age of AI

There’s a growing concern that the widespread adoption of AI can lead to “blandification”—a homogenization of creative outputs that lack uniqueness and personality. Here are three ways brands can avoid such pitfalls.