Data & Analytics Archives - Chief Marketer

Measuring What Matters: 5 Steps for Smarter Marketing Investment

Five ways to better understand your marketing performance.

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Conversations

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Data & Analytics

Landing a Role in the C-Suite: A CMO’s Best Advice

For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.

Data & Analytics

INFOGRAPHIC: Industry Pulse Survey on Privacy and Data

Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.

Data & Analytics

Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership

We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.

Data & Analytics

How Businesses Can Update the Public on the Progress of Their DEI Programs

How businesses can approach and communicate their DEI commitments.

Data & Analytics

The Digital Twin of the Customer (DToC) Approach to Data Collection

How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.

Data & Analytics

Amazon UnBoxed Conference: Achieving an Inclusive Workforce Through ‘Diversity By Design’

JT Saunders, Chief Diversity Officer at leadership development firm Korn Ferry, discussed structural inclusion on a diversity panel at Amazon’s unBoxed conference.

Data & Analytics

How Tide’s Laundromat Franchising Business Gives It a Competitive Data Edge

How Tide is getting creative with marketing tactics within a category many consider to be unsexy.