Data & Analytics
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Data & Analytics
Boathouse CEO Survey: CMO Financial Acumen Improving, But Only 51% Involved in Shaping Growth Strategy
Key insights from Boathouse’s Annual CEO Study on Marketing and the CMO, which surveyed 150 CEOs to assess their perceptions of CMO performance and marketing departments within their organizations.
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Marketers
34% of Fortune 500 Firms Lack a CMO – But It’s Not Necessarily a Bad Thing
The average tenure of CMOs at Fortune 500 companies was less than that of most other common C-suite roles, and 34% of those corporations didn’t even have an enterprise marketing leader, according to a Spencer Stuart report. But that’s not necessarily a bad thing.
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Technology
Measuring What Matters: 5 Steps for Smarter Marketing Investment
Five ways to better understand your marketing performance.
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Data & Analytics
Creating a ‘CMO Command Center’ to Navigate a Year of Flux
The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.
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Conversations
The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner
A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.
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Data & Analytics
Landing a Role in the C-Suite: A CMO’s Best Advice
For the ambitious marketers out there, SheaMoisture CMO Taydra Mitchell Jackson offers her best advice.
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Data & Analytics
INFOGRAPHIC: Industry Pulse Survey on Privacy and Data
Sixty-four percent of marketers surveyed said they are somewhat or very prepared for a third-party cookie phase-out.
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Data & Analytics
Marketers on Fire: MetLife Global CMO Michael Roberts on the Evolution of Thought Leadership
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
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Data & Analytics
How Businesses Can Update the Public on the Progress of Their DEI Programs
How businesses can approach and communicate their DEI commitments.
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Data & Analytics
The Digital Twin of the Customer (DToC) Approach to Data Collection
How this fledgling technology could be a potential alternative to the illusive 360-degree customer view.
