Cynsiders
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Cynsiders
Goodbye Multi-Touch: A New Era of Audience Attribution Begins
By Justin Thompson, General Manager of Identity and Healthcare Services, Semcasting As we’ve moved into a more multi-channel, multi-device world, multi-touch attribution (MTA) has stepped into the spotlight. The problem is that MTA is notoriously hard to do. Not only is it complex and often difficult to convince senior leadership to prioritize, but, it also […]
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Cynsiders
Moving FAST in a New Direction
An obsession and oversaturation of big-budget content is unsustainable for streaming platforms and unrealistic for smaller productions to compete with, says documentary producer Paul Epstein (“Into the Wild Frontier,” “Who Killed Robert Wone”). Here, he offers a few words of advice. You say oversaturation of big-budget content is unsustainable and unrealistic. What is your experience […]
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Why Earth Day Never Gets Old
While she strongly believes the earth is in trouble, Françoise Joly, Head of News & Current Affairs for TV5MONDE, decided to take a different tack for Earth Day 2023 as executive producer of “À la Vie, À la Terre: The Republic of the Congo” (To Life, To Earth: The Republic of the Congo – English […]
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The Wild Ride of Speedvision
“Radford Reborn” premieres today, April 14, following historic British automotive company Radford Motors as it sets out to create the Radford Type 62-2, a reimagined version of the fabled Lotus Type 62. The docuseries can be found on Speedvision, a cable channel relaunched last year and headed by Bob Scanlon, who co-founded the original in […]
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Cynsiders
And the Winner of This Year’s Upfront Is…
Will ad-supported CTV be the winner of this year’s Upfront? Tony Marlow, CMO of LG Ad Solutions, thinks so. He makes his case here. 1) For starters, CTV continues to take a larger share of the buy, especially as we see ad-supporting viewing options reaching substantial scale. Advertiser Perceptions data found that 40% of upfront […]
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What Makes a Novel a Buzzy TV Series?
Three-time-Emmy nominee, and former editor-in-chief of “Seventeen Magazine” and “Soap Opera Digest” Meredith Berlin has released her debut novel, Friends With Issues. The characters – three glamorous, self-made women in their 40s, entangled with one charismatic man – seems made for a TV series (calling David E. Kelley). Not surprisingly Berlin, whose career has been […]
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Cynsiders
Getty Teams with SeeHer for Visual Storytelling Guide
A SeeHer Series By Tristen Norman, Director, Creative Insights, Getty Images When conversations began about a collaboration between Getty Images and SeeHer, it was the fall of 2019. We were weeks away from the first reported case of COVID, and what would become a very challenging time for people around the globe, but particularly for […]
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The “New Sweet Spot” for Advertisers
Investigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger, of Weinberger Media, to form NYC-based Authentic Wave, a new multi-media podcast hub dedicated to true crime. The company will develop and produce premium true-crime and mystery series with unique audio and video components available for distribution on multiple platforms. […]
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Critics’ Choice Awards Spotlights SeeHer Movement
A SeeHer Series By Patty Kerr, Co-Founder, Strategic Advisor, SeeHer “The privilege of a lifetime is being who you are.” – Viola Davis, SeeHer Award Honoree, 2017 SeeHer was born in 2016 because we saw that bias in storytelling, often unconscious, was hurting our businesses and keeping generations of women and girls from competing […]
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Pioneers for Change
A SeeHer Series The SeeHer Gender Equality Measure (GEM®) pioneered the quantitative measurement of gender bias, and CBS has been at the forefront of programming inclusiveness since the network started using the methodology for program research in 2018. In 2020, CBS adapted GEM® to develop a Black, Indigenous, and People of Color (BIPOC) metric […]
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