Crisis Management
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Corporate Social Responsibility
[VIDEO] PRNEWS Live Discusses the Power of Presidential Endorsements
Should PR firms also offer their own endorsements? How does that impact mission and clientele?
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Crisis Management
Kellogg’s Food Dye Controversy: A PR Misstep with Lasting Consequences
In an age where transparency and trust are crucial to brand loyalty, Kellogg’s recent food dye crisis has left a sour taste in the mouths of consumers.
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Crisis Management
Media Training and Intuit’s Communications Disaster
The Intuit fiasco brings to light four key lessons/pillars for communications professionals when media training company stakeholders: interview preparation, post-interview communications, media relations and crisis management.
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Crisis Management
PR Roundup: McDonald’s Bad Week, Google and Political Ads and Generational Differences in Advertising
PR Roundup looks at the communications responses of McDonald’s after several chaotic appearances in the news, Google’s ban on political ads and a new report on how different generations respond to advertising and messaging.
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Branding/Marketing
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
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Crisis Management
PR Roundup: Helping Journos, Port Strike Messaging, CEO News and Readers
This week’s PR Roundup looks at the difficulties journalists are facing after the devastation of Hurricane Helene and how PR folks can help, what business communicators can learn from the port strike and Memo’s latest study on messaging while your organization’s leadership turns over.
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Crisis Management
How to Handle an Influencer-Born Crisis
PRNEWS spoke to Alyson Buck of Samsung Electronics America on how to plan in advance for influencer crises and how brands should respond if one occurs.
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Crisis Management
PR Roundup: The Amazon RTO Backlash Continues, B2B Agency Gold, PR Budget Cuts
This week’s PR Roundup looks at the backlash to Amazon’s return to office rollout, how B2B agencies can profit this year and where PR pros are tightening their budgets.
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Crisis Management
The Election and Beyond: Why Your Brand Reputation Is Particularly Vulnerable Now
“Political positions” used to mean explicit support of a candidate or issue, but in our polarized, partisan environment any public stance can be interpreted as political. This includes things you do in your workplace—DEI initiatives, vaccine clinics, voter registration drives and ERG’s can all become weaponized.
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Crisis Management
Lessons in Digital Crisis Communications from the California Pizza Kitchen Incident
California Pizza Kitchen (CPK) recently experienced a social media nightmare when employees mishandled delivery order placed at one of its restaurants. But thanks to exemplary crisis communication, CPK transformed the nightmare into a media win.
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