Conversations Archives - Chief Marketer

HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.

Conversations

Pete & Gerry’s CMO on Courting Families, Discerning Shoppers and Consumer Education

We spoke with Pete & Gerry’s CMO about the company’s marketing strategy, recent campaigns, creative, category challenges and more.

CES 2025

6 CMOs Dish on AI, Content Creation and Brand Building at CES

At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.

Conversations

On Discover’s Latest Brand Spot: Five Questions with SVP and CMO Jen Murillo

We spoke with Murillo about the next phase of Discover’s campaign platform, how the brand is marketing it to consumers and the localized OOH campaign supporting the broader effort.

Marketers on Fire

Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth

We spoke with CPK’s CMO about her global vision for the brand, building an integrated agency team, digital transformation and marketing lessons from previous gigs.

Conversations

The CMO as Growth Driver: 5Q With McKinsey’s Growth, Marketing & Sales Practice Partner

A recent McKinsey report surveying C-suite-level marketing leaders revealed what the industry has known for some time: the purview of the CMO has expanded… yet again.

Conversations

Diageo Global Director: Don Julio Tequila Aims to Own ‘Day of the Dead’ Holiday

We spoke to Diageo’s Sophie Kelly about the global Dia de Muertos campaign, its multi-level marketing plan and her overall strategy for brand growth.

Brands on Fire

Brands on Fire: Mazda CMO Dishes on New Brand Platform and Retail Transformation

Mazda CMO Brad Audet discusses the company’s new brand platform and restructuring, the importance of customer-focused retail experiences and remaining competitive in the automotive space.

Conversations

Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect

How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.

Brands on Fire

Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation

We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.