Cause Marketing
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B-to-B Events
Internal Engagement: Six Insights from Ford’s Employee-Dealer Event Playbook
From Ford’s perspective, both employees and dealers are the brand’s greatest ambassadors, and that makes nurturing the relationship between the two parties essential to the overall health of the business. To ensure those partnerships thrive, the automaker hosts a variety of live events and experiences throughout the year, from the Driving Ford+ Program to the […]
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B-to-C Events
The Brief: Group Chat Bars and Credit Wreckers
This week’s hot takes on hot topics in experiential marketing cover Group Chat Bars, Bodega Raves and the crushing of Credit Wreckers.
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Cause Marketing
Rambler CMO Details how ‘Scrappy’ Marketing and Charitable Giving Fuels Growth
In this Q&A, Dave Mead, co-founder and chief marketing officer at sparkling water brand Rambler discusses the brand’s growth, marketing strategy, partnerships with charitable foundations and new tagline Chug Life.
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B-to-C Events
The Brief: Celebrity Dashcams and Studio Cheez
This week’s hot takes on hot topics in experiential marketing cover Celebrity Dashcams, visual love letters and Studio Cheez.
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Branding/Marketing
Carhartt’s Marketing Commits to Core Audience of Skilled Laborers
The brand’s new “Made Possible” campaign is “a celebration of hard work and the people who build the world around us,” says Norma Delaney, VP of Global Brand Marketing at Carhartt.
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B-to-C Events
Cause Marketing: Eli Lilly Brings Free Mammograms and Health Education to WNBA All-Star Weekend
Eli Lilly and Company is on a mission to insert wellness into cultural conversations by highlighting the link between health and sports. So to drive awareness of the importance of early breast cancer detection, the pharma brand headed to WNBA All-Star Weekend, July 17-20 in Indianapolis, to deliver free mammograms, sponsor activations and health education, […]
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B-to-C Events
The Brief: Better Halfs and Laundromat Soirees
This week’s hot takes on hot topics in experiential marketing cover Better Halfs, UNO Social Clubs and laundromat soirees.
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B-to-C Events
The Brief: Daisy Gardens and Backseat Dining
This week’s hot takes on hot topics in experiential marketing cover Daisy Gardens, Sperm Races and the “Cadillac of Reservations.”
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Cause Marketing
Theraflu Expands ‘Right to Rest & Recover’ Initiative With New Partnerships
Theraflu’s Right to Rest & Recover initiative, which works to support workers in the U.S. who don’t receive paid sick time, has expanded its focus this year to include partnerships with policymakers.
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B-to-C Events
Multicultural Marketing: How WSS Highlighted Latino Culture at Tienda Superstar in L.A.
Celebrating 40 years, WSS is known as “your neighborhood shoe store” in Los Angeles, and for its first off-site activation, the Foot Locker-owned shoe retailer went into the community to meet its customers where they are with a pop-up rooted in Latino culture and authenticity. For the relaunch of adidas’ Superstar shoe, WSS partnered with […]
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