Branding/Marketing
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Branding/Marketing
PR Roundup: Biden Delivers, the Coconut Rises and Olympic Fever
This week’s PR Roundup looks at the strategy surrounding President Joe Biden’s primetime speech, the rise of the coconut tree meme and an increase in American excitement for the 2024 Summer Olympics. Biden Delivers On Highly Anticipated Speech What happened: President Biden took to the Oval Office, surrounded by family, on July 24 to deliver […]
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Branding/Marketing
PR Roundup: Sticker Mule Crisis, Disinformation Spreads Quickly, Trades Stay Steady
This week’s PR Roundup examines the crisis over at Sticker Mule, a new report on disinformation following the assassination attempt and the endurance of trade publications.
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Branding/Marketing
TikTok Outlines 6 Fundamental Principles for Creating Compelling Short-Form Video
At the 2024 Meltwater Summit in New York City last month, Neil Cameron, Head of Canadian Agency Partnerships at TikTok, guided attendees through “six universal truths” for creating compelling, short-form video on the platform. Regardless of budget or bandwidth constraints, PR and marketing pros can leverage these principles when creating video content.
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Branding/Marketing
Why Companies Fail At Influencer Marketing
Companies cannot expect influencers to single-handedly strengthen their customer bases with the same expertise they’ve used to build their personal brands.
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Branding/Marketing
PR Roundup: Economist’s Ableist Cover, 7-Eleven Day, Edelman’s Report on Business and Racial Justice
This week’s PR Roundup features a look at The Economist’s poor choice for a publication cover, 7-Eleven Day and its heartwarming partnership and Edelman’s newest Trust Barometer report on business and racial justice.
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Branding/Marketing
The Media Relations Long Game
How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?
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Branding/Marketing
PRNEWS Announces Winners of the 2024 Experiential & Event PR Awards
The 2024 PRNEWS Experiential & Event PR Awards honor the creative and strategic PR events that engage audiences, amplify brand messages and generate buzzworthy media coverage.
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Branding/Marketing
Why Awards Should Be an Integral Part of Your PR and Marketing Plan
Winning awards is a powerful communciations tool that can enhance your brand’s visibility and credibility. Here’s why incorporating awards into your marketing plan is a smart move, along with some tips for how to get started.
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Branding/Marketing
How to Avoid Charges of Rainbow Washing During Pride Month
Pride month is an important opportunity to celebrate the LGBTQ+ community, and there’s no shortage of brands and businesses keen to get in on the act. However, as the awareness month has grown, it’s also sparked a trend of “rainbow washing.”
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Branding/Marketing
PR Roundup: Chestnut and Nathan’s Divorce, PR Job Stress, 2024 State of PR
This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.
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