Branding/Marketing
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Branding/Marketing
Setting Your 2025 Budget? Here’s Why PR Is a Necessity
It’s a scenario we’ve seen many times: companies slash PR and lose valuable momentum, only to spend even more time and money clawing back out of their attention deficit when the economy or their market sector comes roaring back.
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Conversations
Marketers on Fire: Chinese Laundry CMO on Celebrity Fanbases and the Taylor Swift Effect
How Chinese Laundry capitalized on the “Taylor Swift Effect” by using small budget solutions, creative marketing, deep references and perseverance.
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Social
Three Tips for Successful Marketing in Taboo Industries
While marketing around taboo topics like sexual wellness, body hair grooming, cannabis and alcohol has its difficulties (particularly on social media), there are plenty of strategies brands operating in provocative categories can implement to see success. Here are three tips.
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Branding/Marketing
The CMO Role Is Evolving Yet Again
The CMO role is evolving—yet again. Tim Ringel, Global CEO of Meet the People, details ways the most effective CMOs are increasing their job tenure, despite the ever expanding list of responsibilities tied to the position.
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Branding/Marketing
Creative Minds Working Together Enhance Social Impact Communications
At Advertising Week New York 2024, The Female Quotient, a business committed to equality in the workplace, hosted a panel conversation, “Unlocking Power of Social Impact Campaigns.”
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Brands on Fire
Brands on Fire: Stanley’s Chief Brand Officer Talks College Campus Tour, Ambassador Program and Product Innovation
We spoke with Graham Nearn, Chief Brand Officer at Stanley, about the campaign’s goals, student ambassador strategy, product innovation and the 113-year-old brand’s approach to tapping into culture by creating relevance.
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Branding/Marketing
PR Roundup: Taco Bell Triumphs, A New Study on Latina Impact and The State of the Press Release
This week’s PR Roundup features Taco Bell bringing National Taco Day and Taco Tuesday together for taco fans, BODEN’s new study on the impact of Latinas on cultural and economic influencer and PR Newswire’s latest State of the Press Release.
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Branding/Marketing
Telling the Startup Story: The Impact of Strategic PR on Growth and Success
Public relations provides third party validation, credibility and visibility for startup companies struggling to differentiate themselves in a sea of competitors.
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Conversations
Behr Paint’s Head of Global Marketing Talks Color of the Year Campaign
Chief Marketer spoke with Andy Lopez, Global Head of Marketing at Behr Paint, about this year’s program, its myriad marketing benefits, appealing to younger audiences, and the importance of consumer insights and research to its campaign development.
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Branding/Marketing
PR Roundup: NFL Kickoff, Edelman and Trust at Work and LinkedIn’s B2B Messaging Findings
This week’s PR Roundup discusses how to make a brand impact by leaning into football, what Edelman’s new report says about trust at work, and what B2B messages get attention on LinkedIn.
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