Branding/Marketing
-
Marketers
How Oura Is Bringing its Wearable Story to the Olympics
A look at Oura’s wearable story at the Olympics and how it’s approaching segmentation across various global markets.
-
Shopper/Retail
Milani Cosmetics Touts Quality Ingredients in New Campaign
Milani CMO shares insights into the brand’s new campaign ‘What’s Inside Is Everything’ and why it reformulated one of its staple products.
-
Branding/Marketing
PR Roundup: Ring’s Ad Backlash, Palantir Employee Pushback and AI Super Bowl Skepticism
This week’s PR Roundup shows how quickly trust can unravel. Ring’s Super Bowl ad received backlash for its AI-powered “Search Party” feature, which aimed to charm viewers with a lost-puppy story, but many found it “creepy,” igniting privacy concerns.
From
-
Branding/Marketing
How Alix Earle Is Translating Viral Visibility Into a Permanent Brand Legacy
Virality is fleeting. Sustained relevance is an economic driver that promotes long-term success. Alix Earle’s Netflix deal is a case study in true brand power.
From
-
Social
Why 2016 Is Everywhere Again and What Marketers Should (and Shouldn’t) Do About It
The 2016 trend on social media reveals how people are searching for connection right now — and how nostalgia can resonate when brands tap into it.
-
Influencer Marketing
Gordon Ramsay Says Yes to I Can’t Believe It’s Not Butter
CMO Olga Osminkina-Jones shares how the butter-substitute brand snagged celebrity chef Gordon Ramsay as the face for the brand’s new campaign featuring its reformulated product.
-
Marketers on Fire
Intuit CMO Thomas Ranese on Marrying AI + HI, Courting Younger Buyers and CMO Leadership
In part two of our discussion with Intuit CMO Thomas Ranese, we dig into marketplace competition, appealing to younger consumers, lessons from previous gigs and leadership advice.
-
Cause Marketing
St. Jude Children’s Hospital Returns to Super Bowl to Connect With New Audiences
St. Jude is returning to the Super Bowl with a different focus. Here’s how it hopes the Big Game will help achieve its goals.
-
Branding/Marketing
Nerds Calls on Andy Cohen to Prep its New Product for the Super Bowl Red Carpet
For its third consecutive Super Bowl ad, Nerds candy is once again pairing a celebrity with a CGI animation of its candy come to life. This time it’s with Bravo’s Andy Cohen.
-
Online Advertising
Oikos Opts for Streaming With its Super Bowl LX Ad
For its seventh Super Bowl commercial, Protein yogurt brand Oikos has gone with streaming rather than traditional TV, amplified with retail activations, ads on retail websites and social content.
