Branding/Marketing Archives - Page 2 of 22

Fordham University Taps Experiential to Cut Through in Higher Ed Marketing

Fordham University’s Marketing VP discusses a new brand platform designed to differentiate the institution, grow brand awareness and battle the complexities of higher education marketing.

Research

Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026

A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.

Influencer Marketing

Not Just for the Big Leagues: NIL Scores for Marketers of Every Size

If you think NIL deals are only for powerhouse football programs or Final Four contenders, think again. There are plenty of more affordable options for brands.

Branding/Marketing

PR Roundup: SNAP and Brand Confusion, State of PR Measurement, a Beefy Play for A.1.

This week’s PR Roundup explores how brands should approach SNAP and the government shutdown, Muck Rack’s latest “State of PR Measurement” report and a beefy campaign from A.1.

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Media Relations

How Generosity Plus Public Relations Builds a Brand

Sourhouse, which manufactures and sells its own sourdough bread baking tools, prioritizes earned media to grow its brand in the niche category.

Branding/Marketing

PR Roundup: “Your Mom” and Media Relations, CEOs Go Quiet, and Capri Sun’s Tricky Halloween

PR Roundup explores a “Your mom” quip from Press Secretary Leavitt to HuffPost’s Dáte in regards to a story question, Golin’s latest CEO Impact Index, and Capri Sun’s Halloween “Trick & Treat” stunt.

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