Branding/Marketing
-
AI
What Google’s AI Mode Means for Search Traffic and Brands
Google launched “AI Mode,” a chatbot-style interface embedded into its apps, at its annual developers conference this week. The new feature stands to alter the search landscape even further, requiring brands to shift from optimizing for search to optimizing for audiences.
-
DEI
Grindr Aims to Improve Brand Perception With New Social Series
Queer dating app Grindr releases the second season of its queer history lessons content series “Daddy Lessons,” a content marketing initiative that works to de-stigmatize the app.
-
ROI | Metrics
Gartner: 39% of CMOs Plan to Reduce Labor Costs and Cut Agency Allocations
According to Gartner’s 2025 CMO Spend Survey, marketing budgets as share of company revenue remain flat, and 39% of plan to reduce labor costs and cut agency allocations.
-
Branding/Marketing
Learning About Crisis From Sports Controversies
Sports crisis communications experts, Jim Rocco and Thom Weidlich, decided to co-author the recently-released “Sports Crisis Communications: Cases and Controversy.”
From
-
Campaigns
The Honest Kitchen CMO on the First Full-Funnel Marketing Campaign for the Pet Food Brand
The Honest Kitchen, a 23-year-old pet food brand, has launched its first-ever full-funnel marketing campaign following a sizeable retail distribution increase.
-
Sponsorships
12 Brand Experiences at the 2025 Miami Grand Prix
A photo gallery roundup of 12 brand experiences at this year’s Miami Grand Prix.
-
Branding/Marketing
How Marketers Can Prepare for Telephone Consumer Protection Act (TCPA) Compliance
Significant updates to the Telephone Consumer Protection Act (TCPA) carry substantial implications for marketing and customer engagement leaders. Marketers should take these actions to prepare.
-
Branding/Marketing
Unilever CMO on Creating Demand Through a ‘Culture to Cart’ Approach
The marketing funnel is dead, said Esi Eggleston Bracey, Unilever’s Chief Growth and Marketing Officer at the POSSIBLE conference in Miami in April. Here’s a look at her “culture-to-cart” approach.
-
Branding/Marketing
PR Roundup: HBO Max is Back, Grok Glitches Out, CEOs Losing Trust
This week PR Roundup looks at the re-brand (or re-re-brand?) of HBO Max, Grok’s penchant for white genocide discussion and a new study revealing declining trust for CEOs.
From
-
Branding/Marketing
Coach Bill Belichick Is Playing on a New PR Field
In this new life, Bill Belichick no longer has the media control he’s used to, but the outcome—winning—is still possible.
From
