Branding/Marketing Archives

SXSW 2025 Mixes It Up Again for Brands, Influencers and Their Publicists

SXSW 2025 requires those brands speaking and showcasing at the event to be provocative enough to break through the sea of activations to get the attention of media.

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Branding/Marketing

Chief Marketer Announces 2025 Top Women in Marketing Honorees

Chief Marketer’s Top Women in Marketing program, celebrating the most impactful brand marketers, agencies and partners making waves across the industry, has unveiled this year’s honorees.

Branding/Marketing

Baby Products Brand Munchkin Taps Video Marketing, DTC and OOH for New Product Launch

For the launch of its new nipple shield product, Munchkin is activating a 360-marketing campaign across CTV, out-of-home, major retailers and social.

Branding/Marketing

PR Roundup: OPM PR Leader Caught Shilling, Trust in AI Increasing, Guinness Celebrates People

This week’s PR Roundup looks at an important federal communicator getting caught doing a side gig on the job, how trust in AI is increasing with the public, and how Guinness is connecting with consumers for its latest St. Patrick’s Day campaign.

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AI

Writing for People and Machines: AI-Era Content Strategies for Marketers

Today’s search landscape isn’t just about optimizing for human readers—it’s about ensuring content is machine-readable, AI-indexable and structured for both people and AI.

Data & Analytics

Creating a ‘CMO Command Center’ to Navigate a Year of Flux

The CMO Council’s inaugural Marketing Vitality Index has amassed a data lake’s worth of statistics and insights from myriad sources to help marketers navigate through what promises to be a year of flux.

Branding/Marketing

PR Roundup: Ben & Jerry’s Meltdown, Apple’s Opportunity, Bird Flu Leads to Cat Food Recall

This week’s PR Roundup looks at how Ben & Jerry’s and Unilever would have to approach a decoupling from a communications standpoint, if Apple’s new product announcements were an opportunity or mistake, and how bird flu is affecting tertiary companies .

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Branding/Marketing

How DeepSeek Took Over the AI Conversation

The lessons from DeepSeek’s rise offer a blueprint for how brands, especially challengers, can capture attention, navigate controversy, and take over the conversation.

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Branding/Marketing

PR Roundup: Delta Crash Compensation, White Lotus Collabs, IPR Pinpoints Impactful PR Research

This week’s PR Roundup looks at whether or not Delta’s compensation to crash survivors is good PR, fun partnerships between brands and “The White Lotus,” and the Institute for Public Relations’s new report that looks at the most impactful research of 2024 for communicators.

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Branding/Marketing

HBO and Diageo ‘Sip Into The White Lotus’ With Social Content, Custom Cocktails and Watch Parties

Ahead of the season three premiere of HBO’s “The White Lotus” on Feb. 16, the network is leaning into multiple brand partnerships to help expand its audience.