Branding/Marketing
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Social Media & SEO
Bob’s Discount Furniture CMO Dishes on Social-First Reality TV Series
Bob’s Furniture Chief Marketing Officer Steve Nesle shares why he’s betting on entertainment content—where the brand marketing is subtle.
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Branding/Marketing
PR Roundup: Elmo Hacked, Reputation Risk in Europe, Clueless Is Back
This week’s PR Roundup looks at lessons from the Elmo account hack on X, a new reputation risk survey that compares Europe and the United States, and Clueless celebrating a big anniversary with some fun, inventive swag for all ages.
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Agencies
Essentials for Creative Briefs That Produce Strong Work
A tight brief with clearly defined objectives is very important to enabling great creative work, according to 82% of clients and 79% of agencies surveyed by the ANA.
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Branding/Marketing
Top PR Substacks: A Starter Kit
We asked PRNEWS readers their top PR Substacks to follow, receiving an overwhelming response. If you are looking to build a “playlist” of comms Substacks to subscribe to, we’ve got a great starter kit right here.
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Loyalty Marketing
How Foot Locker’s Marketing Tactics Boost Loyalty and Long-term Growth
A few years ago, Foot Locker’s loyalty program had low customer penetration. Today, 50% of the company’s sales are from loyalty program members, up from just 20% one year before. Here’s how the brand made it happen.
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Branding/Marketing
From Box Scores to Brand Love: How to Turn Sports Data Into Brand Love
On social media, statistics might inform, but storytelling creates connection. Smart communicators don’t stop at the data; they use it as a springboard to craft narratives that resonate, inspire and build brand affinity. Here’s how to approach it.
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Research
Study: Enterprise B2B Marketers Focusing More on Financial Metrics and Efficiency
Enterprise B2B marketers are now emphasizing revenue-focused KPIs over vanity metrics such as clickthrough rates and lead volume, according to a study from B2B marketing specialist 2X and management consultancy Avasant.
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Data & Analytics
McKinsey Growth Survey Spotlights CMO-CEO Disconnect on Metrics Tied to Business Outcomes
We sat down with McKinsey & Co. partner Robert Tas to discuss the report findings, reasons for the CMO-CEO disconnect, how successful companies are handling customer growth and the biggest lessons for CMOs moving forward.
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Branding/Marketing
20 Brand Experiences from Cannes Lions 2025
Multiple brands once again descended upon the Côte d’Azur for Cannes Lions to entertain marketing, advertising and comms professionals with innovative content and technology activations.
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Branding/Marketing
Full Court Press: Public Relations Takeaways from Netflix’s ‘Running Point’
Here are five (spoiler-free!) key communication lessons from “Running Point,” and the real-life Buss family, that PR pros can apply in their day-to-day work.
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