Branding/Marketing
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Branding/Marketing
PR Roundup: Employee Conduct, AXE Creator Collaborations and Social News and Trust
This week’s PR Roundup explores the high stakes of personal conduct in a hyperconnected world, how AXE’s tongue-in-cheek TikTok collaboration proves the power of creator partnerships, and why new research shows PR pros must rebuild trust as young audiences turn to (but doubt) social media for news.
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Branding/Marketing
TrustRadius Report: GEO and Social Proof Key to Winning Gen Z Software Buyers
Gen Z makes up 9% of B2B software buyers, according to TrustRadius’s 2025 Buyer Research Report — outnumbering Boomers (6%) for the first time. And as Zoomers continue to enter the workforce and rise in the ranks, they’ll become an even more important segment to market to. The key is to lean into generative engine optimization (GEO) and social proof.
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AI
Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.
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Branding/Marketing
PRNEWS Announces the 2025 Platinum Award Winners
PRNEWS announced the winners of the 2025 Platinum Awards on Tuesday, October 7, before an audience of more than 400 PR and communications professionals gathered at the Pier Sixty venue in New York City. This year’s Platinum winners represent the industry’s highest standard of creativity, innovation and impact—those who have reached the pinnacle of strategic storytelling, brand reputation and audience connection.
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Branding/Marketing
Colgate-Palmolive’s New Corporate Logo Is Employee Approved
The CPG giant refreshed its corporate logo to attract strong talent and keep employees engaged.
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Sponsorships
CeraVe Marketing VP on Scoring Multiyear NBA Partnership, IRL Activations and Medutainment
CeraVe announced a multiyear sponsorship on Oct. 6 as the NBA’s Official Skincare and Haircare Partner. We spoke with Jasteena Gill, VP of Marketing at CeraVe U.S, about the impetus for the partnership, the brand’s goals, and balancing humor and expertise.
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Sponsorships
Verizon Kicks of FIFA World Cup Sponsorship With Launch of ‘Ultimate Access’ Rewards
Earlier this week Verizon launched a 360 campaign surrounding Verizon Ultimate Access, its free, in-app rewards platform for customers, with an assist from soccer legend David Beckham.
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Branding/Marketing
How to Launch a Successful LinkedIn Newsletter
Dorianne Ciccarelli, the VP of Digital at MikeWorldWide, shares best practices for launching a LinkedIn newsletter that grows your audience.
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Branding/Marketing
5 Ways That Scrappy Brands Can Turn Limited Budgets into Unlimited Loyalty
Start-up brands that manage to disrupt sleepy categories can create an outsized cultural impact with the right approach. Here are five ways to gain traction.
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Campaigns
Dollar Shave Club Taps Real Men for ‘Edgy’ Campaign Creative in New Razor Launch
Razor brand Dollar Shave Club hosted 23 men on a three-day retreat and enlisted them to brainstorm campaign ideas. The output includes taglines ‘Sharp AF’ and ‘Me Shave.’
