Branding/Marketing Archives

Celebrating the 2025 PRNEWS Top Women Honorees

This impressive group of Top Women in PR represents the best of what the PR and communications world has to offer—navigating brands through crises, opening new markets, reaching fresh audiences, and lifting up the next generation of pros.

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Branding/Marketing

Six Winning Experiential Strategies at the 2025 NCAA Women’s Final Four

How brands appealed to the wide spectrum of attendees and stood out among a sea of basketball courts and hoops games.

AI

How Oatly Uses Its Packaging and Creative to Stay Original

Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to avoid “watered down” content.

AI

Retail Marketing Trends From Shoptalk: AI, Retail Media, Agility

Takeaways from the Shoptalk conference content include: AI is a must have; CMOs need to prioritize retail media; and an agile organization is required to pivot quickly.

Branding/Marketing

Money Transfer Firm Wise Strives to ‘Calm the Chaos’ in First U.S. B2B Campaign

London-based Wise, which facilitates global money transfers for individuals and businesses alike, targets SMBs in the U.S. with a mural campaign.

Branding/Marketing

PR Roundup: Ford’s Ad Campaign Offering ‘Employee Pricing’, Brands’ DEI and Sustainability Comms Ranked Globally

This week’s PR Roundup looks at Ford Motor Company’s marketing campaign introducing “employee pricing” discounts amid auto tariffs and a report that ranks the DEI and sustainability communications put forth by the world’s most influential brands.

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Marketers on Fire

Marketers on Fire: American Eagle CMO on Kendrick Lamar, Halloween in June and AI Marketing Tools

Craig Brommers, CMO at American Eagle, shares how the brand capitalized on the Super Bowl halftime show when Kendrick Lamar wore flare jeans, plus more marketing insights.

Branding/Marketing

Branding a Viral Moment: The Complexities of Trademarks for Famous Phrases

Viral social moments can make phrases powerful cultural assets, leading individuals and businesses to try to protect them as trademarks and cement their reputation in culture. Registering a phrase as a trademark however can be challenging.

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Branding/Marketing

Burger King’s Left-handed Whopper and Other April Fools Fails to Learn From

Think deeply about the potential impact to an audience. Not all April Fools brand jokes are good ones.

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Branding/Marketing

Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.