B-to-C Events
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B-to-C Events
The Brief: Ancestral Altars and Comfort Zones
This week’s hot takes on hot topics in experiential marketing cover Comfort Zones, global Ofrendas and Beautycon 2024.
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B-to-C Events
Betty Crocker’s AI-driven Dream Bake Studio Helps Consumers Fight ‘Bakers Block’
It’s hard to fathom, but according to a recent Betty Crocker survey, even consumers who hail from the land of “The Great British Baking Show” lack confidence in their baking skills. The research revealed a high prevalence of “bakers block,” and that of the 86 percent of people from Manchester, England, who enjoy baking, one-third […]
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B-to-C Events
How Topgolf Teed up a Product Launch with an Engagement-rich ‘Nightclub’
Topgolf doesn’t usually launch products, so when The Sure Thing club came about, the entertainment brand needed to take a big swing. Known for its tech-driven golf driving range game at more than 100 venues around the world, along with yummy bar food offerings and party packages, the brand stepped outside its comfort zone to […]
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B-to-C Events
Hot Property: Eight Ways to Activate a Night Market
Night markets originated in China over 1,000 years ago, but they’re far from ancient history. The open-air evening bazaars have been cropping up across the U.S. for more than a decade, and in the last year have officially been woven into the zeitgeist—and the experiential marketing industry. From partnering with major properties like 626 Night […]
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B-to-C Events
The Brief: Germ Zones and Cardmember Cafés
This week’s hot takes on hot topics in experiential marketing cover germ zones, extreme vending machines and cardmember cafés.
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B-to-C Events
Photos: How 20 Deadpool Variants Took Over Manhattan During New York Comic Con
New York Comic Con is a bustling fandom event, but outside the walls of the Javits Center in New York City is a landscape and people not so easily surprised—unless it involves 20 unique “Deadpool” variants galavanting about, that is. Walt Disney Studios Home Entertainment unleashed a street team to promote the “Deadpool & Wolverine” […]
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B-to-C Events
Citi Resurrects its Sound Vault Platform with an Intimate Jack Harlow Show in Brooklyn
When Citi cardmembers gathered for a Jack Harlow performance in Brooklyn, NY, on Oct. 17, it was a grand homecoming of sorts. The occasion marked the revival of the Citi Sound Vault concert platform after a four-year hiatus and took place at the historic Brooklyn Paramount, which reopened this year after a multimillion dollar renovation. […]
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B-to-C Events
Walmart Taps into TikTok Trends and Fashionistas for its 40-city Style Tour
There are more than 4,600 Walmart brick-and-mortar stores spread across the U.S. But in promoting its new fashion collections and convenient online shopping experience, the brand wanted to engage consumers where they are—anywhere—and offer a trendy, luxe and convenient experience. Kicking off the fall fashion season, Walmart in September launched the Walmart Style Tour, which […]
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B-to-C Events
EXCLUSIVE RESEARCH
For more than a decade, EventTrack has been the leading and largest annual research study on experiential marketing. There’s nothing else like it. Six Surveys in One Report. Separate surveys were initiated to consumer event marketers, b-to-b event marketers, corporate trade show exhibitors—plus attendees at consumer events, b-to-b events and trade shows. Fortune 1000 Insights. From spending, […]
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B-to-C Events
Let the (Squid) Games Begin: Johnnie Walker and Netflix Partner on a Global Campaign
Fans around the world tuned in to Netflix’s “Squid Game” in 2021, making it the most-watched (non-English) TV show in the brand’s history—and they’ve been clamoring for more of the South Korean thriller series ever since. So with the debut of season two finally arriving on Dec. 26, the streaming service and another global powerhouse, […]
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