B-to-C Events Archives - Page 3 of 32

Experiential Trend of the Week: Experiential Pit Stops

Summer means road trips are taking place all around the country, and usually, vacationers are more excited about the destination than the journey. (We’d certainly fall into that camp.) And yet brands are making a case for the rest stop as a destination of its own, transforming the highway staple into a full-blown experience. Take […]

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B-to-B Events

Watch: The Brief, Live! June 2025 News and Trends Commentary

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital, and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential stories, ideas, and trends of the month. Think: Summer vibes, sponsorship irony, ballroom inspiration, global exhibitions, and more. New episodes drop monthly. Subscribe to The […]

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B-to-C Events

The Brief: Furby Clubs and Drip Lounges

This week’s hot takes on hot topics in experiential marketing cover Club Furby, Shaq’s Drip Lounge and a National Pink Day pop-up.

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B-to-B Events

Event Tattoos

You love your favorite brand, but do you love your favorite brand enough to tattoo it on your body… forever? For some event attendees, the answer is a “heck yes!” as they belly up to the tattoo chair and get some fresh ink representing their favorite brands and experiences. According to Trendhunter, hotel-friendly tattoo pop-ups, […]

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B-to-C Events

FIFA Club World Cup 2025: Fans Kick it at Michelob Ultra’s Soccer Activation and Beer Garden

As the Official Beer Sponsor of the FIFA Club World Cup 2025, Michelob Ultra is hitting matches around the country throughout the tournament’s run, June 14 to July 13, to bring soccer fans in-stadium and on-premise activations, including beer gardens popping up at the 12 host stadiums. We had the opportunity to explore the Michelob […]

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B-to-B Events

The 2025 Fab 50: Recognizing the Event Industry’s Top Builders

Whenever a market force swings in, trade show and event builders are often the first to feel it.

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B-to-C Events

At the Hot Fellas Bakery, HBO Max Treats ‘And Just Like That…’ Fans to an In-world Experience

“Hot bread, hotter guys?” Sign us up. HBO Max brought to life the cheeky Hot Fellas Bakery from “And Just Like That…” with an activation in New York City’s East Village from June 14-15. In the “Sex and the City” sequel series, character Anthony Marentino launches Hot Fellas as a bread delivery service staffed by […]

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B-to-C Events

The Brief: Portal-Potties and Scrub Clubs

This week’s hot takes on hot topics in experiential marketing cover Portal-Potties, National Rosé Day and Scrub Clubs.

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B-to-B Events

Banking on Vaults

Event profs are on an everlasting quest for meaningful ways to crack the code on engagement and connection. But some teams are turning the tables by encouraging their audiences to become the problem-solvers through vault-themed installations and experiences. Whether it’s a consumer company inviting fans to riddle their way into a life-sized safety-deposit box that […]

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B-to-B Events

Expo 2025 Osaka, Part Three: More Experience Design Ideas from the Pavilions

Just as it’s impossible to see everything at Expo 2025 Osaka, Kansai, Japan in one day, it’s hard to highlight outstanding experiential and engagement design in one story (see our Part One report on the pavilions). The World Expo runs through October, if you decide to hop on a flight, but in the meantime, here’s […]

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