B-to-C Events Archives - Page 2 of 34

CeraVe’s Six-city Birthday Tour Features a Giant Gift Box and Dermatologists

Skincare brand CeraVe is turning 20 and says it’s inviting all of “its friends” to celebrate. The brand is touring the country from July 29 to Sept. 14, popping up a birthday present-shaped activation in six cities: Chicago; San Francisco; Riverton, UT; Ann Arbor, MI; Tallahassee, FL; and Asbury Park, NJ. The 20 Years of […]

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B-to-B Events

Watch The Brief, Live! August 2025 Edition: Experiential News & Ideas

Event Marketer’s Rachel Boucher, head of content; Kait Shea, senior editor and manager-digital; and Juanita Chavarro Arias, managing editor, recap and provide commentary on some of the top experiential marketing stories, ideas and trends of the month. Think: the coquette aesthetic, hatching eggs and kidney pledges. New episodes drop monthly. Subscribe to The Brief LinkedIn […]

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B-to-C Events

From Pancakes to Karaoke, Nine Activations that Struck a Chord at Lollapalooza 2025

Lollapalooza annually takes place during peak music festival season, with this year’s four-day passes selling out in under an hour back in March, once again proving the event to be a huge draw for music lovers. About 115,000 people attended each day of the festival from July 31 to Aug. 3, organizers confirmed, saying that […]

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B-to-C Events

The Brief: Soda-Powered Car Washes and Financial Speed Dates

This week’s hot takes on hot topics in experiential marketing cover Evolution Fresh’s Soda-Powered Car Wash, Chime’s speed-dating pop-up, ESPN’s E train takeover, an in-store Nike x Milk Makeup activation and AARP New York’s Social Security celebration.

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B-to-C Events

Experiential Trend of the Week: Times Square Takeovers

It’s an entertainment hub, a cultural destination, a commercial mecca, a tourist hot spot… and prime real estate for brand activations. We’re talking, of course, about Times Square, the Midtown Manhattan locale with billboards so bright it can be seen from outer space, and where companies with the right strategy (and budget) can make a […]

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B-to-C Events

So Delicious Talks Multisensory Sampling in a Giant Pint at Lollapalooza

A little mystery and the promise of a sweet treat drew Lollapalooza festivalgoers into a nondescript, oversized frozen dessert pint. A minimalist design on the exterior of the black box that included just “The Pint of No Return” messaging and So Delicious Dairy Free’s logo didn’t give a hint of the colorful, multisensory adventure that […]

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B-to-C Events

How Band-Aid Made a Splash With a Pool-themed Pop-up at Summerfest 2025

If you’re going to promote a waterproof bandage, there’s no proving ground quite like Summerfest. It’s a sentiment that Band-Aid put to the test during the first two weekends of the Milwaukee, WI-based music festival as this year’s official bandage sponsor. As a relative newcomer to the festival scene, the brand wanted to make a […]

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B-to-C Events

10 Minutes With… Shawn Silverman, Global Head of Marketing at Pluto TV

Our monthly interview series continues as we sit down virtually with Shawn Silverman, global head of marketing at Pluto TV. The free streaming television brand brought to life its integrated “Summer of Cinema” campaign with a giant popcorn bucket-inspired activation, which was also housed in Paramount+’s The Lodge experience on-site at San Diego Comic-Con. In this […]

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B-to-C Events

The Brief: Hatching Mascots and Slime Boutiques

This week’s hot takes on hot topics in experiential marketing cover hatching mascots, Touch-Up Trucks and Slime Boutiques.

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B-to-C Events

Experiential Trend of the Week: Cinematic Campaigns

Movies captivate audiences and fuel shared experiences, and during this summer’s blockbuster season, brands have been capitalizing on the nostalgia, the eats and the viewing venues to drive trial, inspire learning, and immerse consumers in their favorite IP. Idea: Scale-up the simplest of pleasures. Like popcorn. Free streaming service Pluto TV’s “Summer of Cinema” […]

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