B-to-C Events
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B-to-C Events
How Uber Eats Invited Fans to Investigate a Super Bowl Marketing Conspiracy
Was football invented to sell food? That was the question at the center of Uber Eats’ activation at Super Bowl LX Experience at Moscone Center in San Francisco. The brand asked football fans to get to the bottom of the conspiracy, inviting them into an enclosed footprint with exterior and interior walls covered in large-print […]
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B-to-C Events
How AT&T’s Dunk Bus Brings Gameday Action Directly to NBA Fans
Not all NBA fans can make it to a game, so AT&T is shooting its shot with a Dunk Bus mobile tour that brings the action directly to them.
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B-to-C Events
The Brief: Spicy Brunches and Home DeCoors
This week’s hot takes on hot topics in experiential marketing cover Home DeCoors, spicy brunches and Good Will Dunkin’.
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B-to-C Events
Experiential Marketing Trend of the Week: Mountaintop Activations
Temperatures are low but engagement is high this winter as brands bundle up and take their tactics to the slopes. Between the hype around the 2026 Winter Olympic Games, the revamp of X Games Aspen and a particularly snowy season for much of the U.S., it’s no wonder event profs are embracing the cold weather […]
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B-to-B Events
Watch: January 2026 Experiential News Commentary
From a Netflix Zoltar to an FX beauty lab to a Dogfish Head time bank, we weigh in on this month’s experiential news.
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Shopper/Retail
CMO at Beyond Yoga Taps into ‘In Real Life’ Marketing
Beyond Yoga, a Levi’s-acquired fitness apparel brand, now operates 14 stores with plans to expand in 2026. CMO Katie Babineau shares the retailer’s hyperlocal approach to marketing a store opening and other initiatives.
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B-to-C Events
‘Quitters Welcome’: NEFT Vodka Flips the Script on Fitness Resolutions with The Gym Pop-up
Dry January isn’t for everyone, and by now, gym attendance is waning. But NEFT Vodka is saying it’s OK if you dropped your New Year’s resolution early.
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B-to-C Events
The Last (Sun)Dance: How Sponsors Closed Out the Festival’s Final Year in Park City
After 45 years in Park City, the Sundance Film Festival’s run in Utah reached its final cut. From Jan. 22 to Feb. 1, the Sundance Film Institute, industry insiders, fans and many of the sponsors that have evolved with the event over the years bid farewell to snowy Main Street. The festival will permanently move […]
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B-to-C Events
The Brief: Keg Cities and Social Experiments
This week’s hot takes on hot topics in experiential marketing cover the City of Kegs, fortune-telling seals and beer-themed social experiments.
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B-to-C Events
2026 Events & Award Deadlines
Upcoming Events: May Experiential Marketing Summit May 18-20, 2026 | MGM Grand, Las Vegas November Top Women Network SummitNovember 12, 2026 Awards Deadlines: March Event Marketer Ex Awards Entry Deadline: March 13, 2026 September IGNITE Awards Entry Deadline: September 11, 2026 October Event Marketer Experience Design Awards Entry Deadline: October 16, 2026
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