B-to-C Events Archives - Chief Marketer

Watch The Brief, Live! November 2025 Edition: Experiential News & Ideas

The editors of Event Marketer recap their top experiential stories from November with a buttery twist—think: turkey spas, Black “Wednesday” shopping, and dips in mini kitchens.

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Full Coverage: The 2025 Experience Design Awards

The editors of Event Marketer have unveiled the winners of the 2025 Experience Design Awards, an annual recognition of outstanding event design, innovative builds, interactive tech, and environmental creativity across a wide variety of consumer-targeted and business-to-business event formats.

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The 2025 Women in Events Special Report

Bozoma Saint John, one of the most influential chief marketers in recent history, might have lent her vast expertise to the contestants on NBC’s series “On Brand with Jimmy Fallon,” but her presence in prime time is yet another reminder of the disruption the marketing industry sorely needs as women continue to chip away at the glass ceiling.

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The 2025 Women in Events Roundtable

This year’s invitees convene to talk 2026 forecasting, multigenerational superpowers and strategic career moves…

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B-to-C Events

The Brief: Roman Convoys and Parking Parties

This week’s hot topics in experiential marketing cover traveling Roman convoys, third date experiences and an I Love Valet parking party.

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Experiential Marketing Trend of the Week: Listening Booths

In the age of distraction and content overload, experience builders are leaning on the five senses to tap into the memory-making circuits of the brain. And this year, more events are incorporating moments for brands to literally get in the ears of their target audiences (and effectively, be one-on-one) with listening booths that surround them […]

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Women in Events 2025: Meet Meredith Diehn

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I always look for posters of the map and lineup or schedule so I can take a picture of them […]

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Women in Events 2025: Meet Keri Ibbitson

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. A friendly face—i.e., community! If you could change something about the industry, what would it be? Normalize self-care. Managing […]

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Women in Events 2025: Meet Becky Katz Davis

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. The one thing you look for at any event you attend. I’m hyperaware of how people move and flow in any space. It’s easy for guests to bottleneck, and nothing […]

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B-to-B Events

Women in Events 2025: Meet Shanise Anderson

Our 2025 Women in Events Special Report tackles 2026 forecasting, multigenerational superpowers and strategic career moves. Meet the honorees, and explore this year’s roundtable discussion. If you could change something about the industry, what would it be? I’d love to see the industry strike a better balance between flash and function. At Coachella, for example, […]

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