B-to-B Events
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Agency Life
5 Lessons in Immersive Storytelling from DesignScene and Secret Theatre
In 2023, global brand activation agency DesignScene acquired Secret Theatre, led by artistic director Richard Crawford, known for immersive productions like Edward Scissorhands in New York and the internationally acclaimed Hell Hath No Fury, which toured London, Hong Kong, and Singapore. It’s a partnership and evolution for both companies, as the worlds of immersive theatre […]
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B-to-B Events
Roundup: 10 Things We Loved in Trade Shows in 2024
One of our favorite perks of covering trade shows is exploring what’s happening around the exhibit floor throughout the year, tracking next-level innovation in translating business objectives to immersive storytelling and, frankly, just getting our minds blown. We rolled back the tape and came up with a list of things we loved this year and […]
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B-to-B Events
The Top Thrills, Chills and Frills from IAAPA Expo 2024 in Orlando
The theme park and attractions industry isn’t known as the “business of fun” for nothing. When manufacturers and suppliers of roller coasters, water slides, arcade games, inflatables, f&b, haunts and theming come together, it’s a lively show floor filled with rides, lights, laughter and screams, not to mention tasty samples and sensorial experiences. IAAPA Expo […]
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Agencies
Chief Marketer Unveils 2025 Agencies of the Year
Chief Marketer’s Agencies of the Year is the ultimate comprehensive guide spotlighting the most innovative marketing firms in the business.
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B-to-B Events
The Brief: Breakup Calculators and Subway Sketches
This week’s hot takes on hot topics in experiential marketing cover Breakup Calculators, subway sketches and the first-ever CES keynote to be hosted at Sphere Las Vegas.
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B-to-B Events
Measuring the Impact of Employee Events
If you’re not measuring the impact of your internal events you’re missing out. Just as external events are measured to assess their success and impact, internal events should be evaluated with the same level of care and precision. Join us for a 30-minute conversation as we unpack the world of internal and employee events and […]
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B-to-B Events
Guest Column: Best Practices for Measuring Employee Events
In today’s fast-paced and ever-evolving business landscape, internal events are often the unsung heroes of company culture, employee engagement, and business success.
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B-to-B Events
Women in Events Special Report: The Big Career Conversation
Our 2024 special report tackles career progression and satisfaction among women in marketing—plus, we unveil all-new research 10 years in the making.
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B-to-B Events
The Brief: Cosmic Luggage and $0 Days
This week’s hot takes on hot topics in experiential marketing cover $0 Days, cosmic luggage and AI Journey Accelerators.
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B-to-B Events
Three Insights on a Cityscape-inspired Expo Design from Dish Network’s Team Summit Expo
Team Summit is Dish Network’s annual expo that brings together a global network of partners, retailers and vendors (approximately 3,500 attendees) over three days in one space where the brand can showcase new Dish products, strategies and technology through training and general sessions. The approximately 45,000-square-foot space features different business units and anywhere between 13 […]
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