B-to-B Events
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B-to-B Events
How Canva Evolved an Internal Keynote Event into an External-facing Festival of Creativity
Brands are spicing up the traditional keynote and putting a fresh spin on the announcement-focused event.
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B-to-B Events
HPE CMO Jim Jackson Talks the ‘Sphere Effect’ and the Future of Keynote Content
Hosting the first-ever corporate keynote event at Sphere Las Vegas as part of HPE Discover, June 17-21, is just the beginning for the Hewlett Packard Enterprise team. The brand is hosting its biggest showcase buildout ever for the conference this week at The Venetian Convention and Expo Center, has made a high-profile partnership announcement with […]
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B-to-B Events
Field Report: Inside the HPE Discover Keynote at Sphere Las Vegas
There is a new bar set for keynote brand storytelling and corporate events: If what you’re experiencing makes your skin tingle. That’s how the audience felt at the HPE Discover keynote, “Intelligence Has No Limits,” held at Sphere Las Vegas on June 18, the first corporate event to leverage the venue’s “largest LED screen on […]
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Agency Life
Guest Column: The Event Measurement Fundamentals
In the dynamic world of event marketing, where every moment is an opportunity to impact an audience, understanding the effectiveness of your efforts is paramount.
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B-to-B Events
Field Report: Top Booth Builds at Licensing Expo 2024
From Sonic the Hedgehog to monster trucks to museum art, the Licensing Expo showcased the best in IP and brought together more than 12,000 international attendees as well as 5,000 brands to Mandalay Bay Convention Center in Las Vegas, May 21-23. While most of the brand’s footprints are leveraged for meeting space, there’s still plenty […]
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B-to-B Events
2024 Food & Beverage Trends to Inspire Your Event Menus
If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or […]
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B-to-B Events
Amway’s Founders Council Incentive Event: Five Ideas for Your ‘Top Tier’ Attendees
For decades, Amway’s annual Founders Council event has served as a landing point to celebrate the achievements of the company’s direct-selling health and beauty independent business owners or “ABOs” from around the globe. As a highly exclusive incentive experience, top distributors have to qualify each year to attend, and so the experience on the ground […]
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B-to-B Events
Five Playful Exhibit Activations from Licensing Expo 2024
Play is serious business at the Licensing Expo that brought together more than 12,000 retailers and 5,000 brands to Mandalay Bay Convention Center in Las Vegas on May 21-23. So, it only makes sense that immersive, interactive and just plain delightful play was key to many of the exhibits at the show, setting the stage […]
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B-to-B Events
The Brief: Rat Summits and Master Cheese-melters
This week’s hot takes on hot topics in experiential marketing cover remixed country clubs, master cheese heads and urban rat summits.
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B-to-B Events
Meet the All-Stars: The 2024 B-to-B Dream Team
Eight years ago, we reimagined our long-running Dream Team program to focus on b-to-b event and trade show marketers in spaces that, at the time, we said were “home to a virtual revolution in new formats, fresh thinking and trends.”
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