B-to-B Events Archives - Chief Marketer

CES 2026: An Insider Tour of the Reddit Conversation Bar

At CES 2026, where AI dominated exhibits and sessions, Reddit instead raised a glass to the power of human conversation… literally. Inside Reddit HQ at the Aria Resort and Casino, the brand created the Conversation Bar to serve up personalized beverages crafted to suit attendees’ focus areas, moods and goals for the new year, and […]

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CES 2026: Editors’ Picks for the Best of the Booth Experiences

CES is a much-evolved show these days. Spread out across three official venues, with many other unofficial ones now in play, creating that punch of brand sizzle (a la the Google Assistant: The Ride) requires a combination of visibility efforts. It’s one of several insights we walked away with from the global trade show for […]

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Talking Shop: Seven Exhibit Trends Spotted at NRF 2026

Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s […]

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CES 2026: How Dolby Leans into Complexity at the Global Trade Show

Feel every decibel, see every detail. Dolby Laboratories invited attendees to step into what’s next in entertainment at the Dolby Experience, which took place Jan. 5-9 at Dolby Live at Park MGM during CES 2026. From vibrant picture quality to immersive streaming, the experience showcased a wide range of content and devices powered by Dolby […]

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CES 2026: An Insider Tour of the Caterpillar Booth Experience

Come along on an exclusive “Insider Tour” of Caterpillar’s reimagined booth at CES 2026 where the brand highlighted both its 100-year legacy and where it’s headed with autonomous innovations and AI. It’s one of many experiences at the show where AI came to life in a design story, from color selections to customized engagements (design […]

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Experiential Marketing Trend of the Week: Creature Comforts

Last week at CES 2026, our editors noted a distinct move away from the spectacles and theme-park-style thrills of the past, and towards cozier brand environments. The landscape served as yet another signal that a larger, industry-wide paradigm shift is at hand, with both business and consumer attendees increasingly seeking out creature comforts and opportunities […]

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CES 2026: Personalization, Suites, AI in Design and Skin-deep Engagement

Artificial intelligence lives in everything now, from PCs to robots to cars to emotional support pandas. It’s also allowing experience builders to create the storytelling content and scenery of their dreams. Many booths across the now expansive CES 2026 show floor feature visible credits or disclaimers that the space features AI-generated content and that “characters […]

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CES 2026: Big Changes, Robot Grooves and More from the Show Floor

Across CES 2026, taking place this week in Las Vegas, January 6-9, stages and studios are proliferating and live-wiring content and conversations across the show floor. Mainstays (Samsung, we’re lookin’ at you) have joined a community of showstopper brands creating immersive and exclusive spaces outside the major convention centers. And theme-park-style thrills of the past […]

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Top 10 Most-Clicked Trend of the Week Stories of 2025

In a year where designer dolls and love stories grabbed the world’s attention, event marketers also leaned into niche interests and the speed of pop culture across their campaigns. These were among themes across the nearly 50 installments of our Trend of the Week column in 2025, and as the wheels turn for 2026, we’ve […]

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Experiential in Color Mentorship Q&A: Gerry Rojas and Natalie Azcona

In 2025, EM expanded the scope of its Experiential in Color recognition program to include a new mentorship initiative led by a steering committee of industry professionals. We spoke with three mentor/mentee pairs about what the experience has meant to them. Mentor Gerry Rojas and mentee Natalie Azcona know all too well how the events […]

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