B-to-B Events Archives - Chief Marketer

A Toast to Experiential Marketing Month

Here’s a not-so trade secret: Experiential marketing isn’t just a trend. And it isn’t just a conference track, either. It’s a business-driving discipline built on the power of face-to-face engagement that, for decades, has steadily expanded and evolved; brought a whole new generation of brands, believers and experience seekers into the fold; and is central […]

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B-to-B Events

Inside Money20/20 USA 2025: How Money Did Business

The fintech world gathered at Money20/20 USA 2025 at the Venetian Expo, Oct. 26-29 in Las Vegas, on a mission to shape the future of commerce in the AI-driven world. With more than 11,000 attendees from 85 countries, the event marked a turning point for the fintech industry, which is evolving from exploration to execution, […]

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B-to-B Events

Experiential Marketing Month: Digital Classes Now On Demand

There’s never been a better time to be a part of an industry built on bringing people together. Which is why Event Marketer declared October to be Experiential Marketing Month. As part of this celebration, we produced four weeks of insights, ideas, conversations and connections spanning in-person seminars across the country, meetups and digital classes, […]

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B-to-B Events

Meet the Honorees: The 2025 Watchlist

The event marketing industry has always attracted bold thinkers—people who recognize the power that face-to-face connection has to build lasting relationships and loyalty. They cultivate an idea and nurture it to its greatest potential. They strategize for rapidly evolving audience and business needs. They take risks that create moments that matter. We’ve spent the past […]

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B-to-B Events

B-to-B Dream Team 2025: Meet Nefra MacDonald

The road to a career in events is rarely without its twists and turns, and Nefra MacDonald’s path was certainly rerouted a few times before she arrived in the industry—look no further than her law degree.

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B-to-B Events

The Brief, Live! Special Edition: A ‘Dear’ Takeover, Giant Chips, NYC Trendwatch

Swapping ads for art at Grand Central Terminal, absurd stadium deliveries—and, the top insights from Trendwatch New York, one of many live and virtual events taking place during Experiential Marketing Month.

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B-to-B Events

Canva World Tour: 10 Takeaways from the ‘World’s Biggest Design Education Movement’

Canva can’t be contained. Since launching the inaugural Canva World Tour on Oct. 1, the whimsical brand has been bursting into conferences, community hubs, brand campuses and local streets around the globe on a mission to accomplish 1 million trainings in the month of October, and nurture its robust community of users. From a mobile […]

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B-to-B Events

Experiential Marketing Trend of the Week: Curious Columns

On the trade show floor, overhead design elements create an enticing, full-frame perspective that gives the illusion of more in addition to capturing eyeballs from long distances. But this year, we’re drawn to height of another kind—columns and towering booth elements that feel monumental and stick out in a sea of walls or lack thereof. […]

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B-to-B Events

IMEX America 2025: Five Takeaways for Trade Show Marketers

IMEX America, a trade show for the meetings and events industry that took place on Oct. 7-9 at the Mandalay Bay Convention Center in Las Vegas, set a new record with more than 17,000 participants and more than 90,000 scheduled meetings. EM was on the ground to bring you the latest thinking and activations inspo […]

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B-to-B Events

Five Ways Webflow Reimagined its User Conference in the Service of ‘Play’

When Webflow set out to overhaul its user conference, the design-forward brand aimed to execute a dynamic, art-driven experience that mirrored the energy of this year’s event objective—to demonstrate the evolution of web design in the age of AI. So with a “play” theme to run with and a venue that served as a blank […]

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