B-to-B Events Archives - Chief Marketer

Design Inspiration: 10 A/V Ideas for Your Next Event or Experience

Lighting effects can greatly impact your mood and, thus, the moods of your event attendees. It may affect how they take in information, their energy levels and their overall happiness. But beyond mood lighting (which, side note, MGM Resorts International studied extensively as it developed its Stay Well Meetings program), a/v elements within experiences create […]

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B-to-B Events

Free to Nominate: The Event Industry ‘Watchlist’

We’re naming the most influential experiential marketers this fall, and you’re invited to nominate them…

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B-to-B Events

A Look Inside the AI Evolution at Trade Shows and Events This Year

A little over a year ago, AI was largely a buzzword in experiential. On the heels of Open AI’s release of ChatGPT, marketers everywhere began to dabble in its potential for smarter, more personalized campaigns. Fast forward to today, and brands have made serious strides in unlocking new brand engagement frontiers with this tech. “I […]

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B-to-B Events

Inside Bloomberg Green Festival: Q&A with Jessica Webber, Global Head of Bloomberg Live

The inaugural Bloomberg Green Festival took place July 10-13 in Seattle with a full schedule of indoor and outdoor sessions and events focused on putting forward actions and solutions for a greener future. More than 13,000 participants came through the Seattle Center campus and joined the festival’s community programs, exceeding Bloomberg’s attendance goals.

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B-to-B Events

News: Force Majeure Clauses and a Financial Firm’s Lawsuit Victory

It wasn’t long ago that force majeure was commonly perceived as insignificant boilerplate language added to the end of an event contract. Then 2020 and a global pandemic hit, and the provision was suddenly viewed as an instrumental clause that could shield event hosts from legal action as a sea of cancellations was sweeping the […]

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B-to-B Events

Case Study: How Ricoh Made a Smaller Booth More Impactful with Live Theater

At the much-anticipated return of Drupa, May 28 through June 7, in Düsseldorf, Germany, Japanese multinational imaging and electronics brand Ricoh maximized a booth space that was 30-percent smaller than previous years by leveraging live theater and heritage-inspired imagery based on the Japanese life principle, HENKAKU, which translates to “transformational innovation.” The centerpiece of the […]

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B-to-B Events

Three New Resources to Make Your Trade Show Program Greener

As companies get serious about reaching the 2050 Net Zero goals, trade show industry partners and organizations are also leveling up their practices and coming up with guidelines that help reduce the environmental impact and increase climate-related transparency, mandated by the recent rules from the Securities and Exchange Commission. California has already taken a strong […]

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B-to-B Events

Seven Tunnel Ideas for Staging the Trade Show Exhibit Experience

A wave of particles whisking you along, favorite characters close enough to touch, precious artifacts and soothing waves…tunnels and other types of staged liminal space may be an established element in trade show exhibits but new LEDs and evolving tech are offering new storytelling opportunities, and brands are going all in. From an enticing invitation […]

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B-to-B Events

Event Moves: Sundance May Relocate, Collision Rebrands, ComplexCon Heads to Vegas

Sundance and Utah go way back. Since 1978, the annual January film festival, organized by the nonprofit Sundance Institute, has taken place in snowy Park City, UT, showcasing short films, full features and documentaries. But 2027 may see a shift for the long-running festival as its 13-year contract with Park City ends in 2026 (the […]

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B-to-B Events

Eight Tips for Tackling AI and the Future of Events from the 2024 B-to-B Dream Team

Among standout topics that came up in hours of conversations with our B-to-B Dream Team honorees this year was the evolving workforce, AI adoption and sustainability that’s actually actionable. Indeed, what we’ve learned over the years is that cultural waves of change and market forces are often felt first by b-to-b event and trade show […]

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