AI
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AI
The AI Blueprint for 2025: Guardrails, Data, and the Human Touch
AI is transforming how business gets done — and in 2025, those changes will only accelerate. We’ve pulled together nine key predictions about where AI is headed, from new regulations to practical applications affecting your day-to-day work.
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CES 2025
CES 2025: John Deere Strategic PR and Social Lead Talks Attendee Engagement, Messaging and Social Strategy
Jen Hartmann, Global Director, Strategic Public Relations and Enterprise Social Media at John Deere, discusses brand messaging, the evolution of the company’s brand presence and activation at CES, social media strategy and marketing predictions for 2025.
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CES 2025
Brands on Fire at CES 2025: Lenovo North America CMO Talks Brand Activation, Influencers and Tech Trends
Milo Speranzo, North America Chief Marketing Officer at Lenovo, dishes on how the brand’s presence at the event has evolved over the years, enhanced sponsorship opportunities at F1, the rise of IT influencers and the marketing shifts that entails, and predictions for the marketing industry in 2025.
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AI
Human and Tollbit Announce Publisher Tools To Ensure AI Agents Pay for Content Access
AI companies have been training their models using publishers’ content without asking or paying for it, making publishers angry enough to sue. A new partnership between HUMAN Security and TollBit might help fix this problem.
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CES 2025
6 CMOs Dish on AI, Content Creation and Brand Building at CES
At C Space at CES, six brand-side CMOs shared insights on AI, content creation, brand building and more during the first official day of the show.
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CES 2025
Beyond the Chatbot: AI Agents, Virtual Humans and Conversational AI
The next phase of consumer interaction with AI technology will move far beyond chatbots, according to a panel of AI experts speaking at CES on Monday ahead of its official kickoff on Jan. 7. AI agents will dominate brand engagements, customer service interactions and avatar-led gaming experiences.
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AI
2025’s Top 5 Media Publisher Trends: The New Era of Product-minded Publishers
Publishers are navigating a pivotal year in 2025, where the demands for diversified revenue streams collide with the unwavering commitment to editorial excellence. The industry is rapidly evolving, and publishers are rethinking their strategies to stay competitive. Five transformative trends are set to shape the future of media: innovative content packaging, strategic AI integration, dynamic paywalls, multi-platform optimization, and the rise of commerce media. Not only do these shifts redefine how publishers operate but they will also unlock new opportunities to capture value and deepen audience engagement.
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AI
The Best of AdMonsters PubForum 2024: Curated Deals, Cookieless Targeting, and AI
Ready for a round-up of the best and boldest moments from AdMonsters PubForum 2024? We’re talking curated deals, cookieless targeting, and AI-powered strategies. Our publisher speakers packed these sessions with game-changing insights.
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Marketers on Fire
Marketers on Fire: Three AI Use Cases From Newell Brands’ President of Brand Management and Innovation
How Newell Brands has found success with three AI use cases in customer insights, consumer personas and innovation lead times.
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AI
Best of AdMonsters Wrapper: The Top Ad Tech News Stories You Couldn’t Stop Clicking on in 2024
Missed the most buzzworthy ad tech stories of the year? Dive into AdMonsters Wrapper’s top six issues of 2024, where we dug into the news that shaped digital advertising. Whether it was AI upending ad tech norms, Google’s legal woes, or streaming giants making bold moves, these stories resonated for a reason. Let’s revisit the news that defined the year and explore what’s next for 2025.
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