AI
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AI
AI in Ad Tech: Is It Evolution, Revolution, or “Too Early to Tell”?
James Deaker, aka The Yield Doctor, outlines how AI is reshaping ad ops—from incremental improvements to major workflow shifts and the emerging unknowns teams should keep an eye on.
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AI
MediaMint’s AI Agent Puts A Fresh Spin On Simplifying Ad Ops
MediaMint designed the new agentic AI product, Mia. Think of Mia as a set of customizable AI tools built to streamline ad ops, assist media planning, and automate campaign grunt work.
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AI
Havas Isn’t Just Funding This AI Research Platform – It’s Also Using The Product
Havas Health implements Vurvey’s human-trained AI model to better understand its clients by developing synthetic AI personas.
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AI
AI Is Quietly Redefining How Users Find and Engage With Content
In the past, users entered the web through Google or social platforms. Now, many are entering through a single AI interface that can deliver personalized results without needing to visit multiple sites.
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AI
Target Debuts Enhanced AI Gift Finder for Holiday Season
Target adds a slew of customer experience digital upgrades to help shoppers find products in store and online faster.
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AI
Google Rolls Out Chatbot Agents For Marketers
The long-awaited Googlebots are here. Which is to say, Google on Wednesday announced the full availability of its new agentic AI tools, called Ads Advisor and Analytics Advisor. Google debuted the two in-platform chatbot solutions at Google Marketing Live in May and is now rolling these bots out to all English-language accounts, Google VP of […]
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AI
Everyone’s A Little Scared Of AI – Even The CEO Of This AI-Powered Platform
AI tools are – for better or worse – infiltrating every step of the advertising journey, from creative and planning to execution and measurement. At the same time, some consumers are becoming increasingly skeptical as they question the authenticity and human touch of the content they encounter. “There is a lot of negative backlash against AI-generated content […]
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Research
Forrester Survey: Customer Experience the Top Focus for B2C CMOs in 2026
A new survey from Forrester suggests that many B2C CMOs are planning to make the customer experience (CX) their top priority in 2026 — a notable shift from last year, when CX didn’t even crack the top five priorities in the same survey.
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AI
EssilorLuxottica Leans Into AI To Avoid Ad Waste
Inefficiency is baked into the programmatic supply chain. Between invalid traffic (IVT), bots, flawed targeting approaches that need to be adjusted midflight and ad tech taxes collected by middlemen along the way, brands spend a lot of money without seeing a return. But AI can help cut out some of this programmatic waste, said Caroline […]
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AI
Publishers Aren’t Fighting AI, They’re Battling For A Seat At The Table
The current disruption is temporary. Publishers who adapt AI strategically will emerge stronger when the market rebalances. AI presents the latest challenge. The real battle is for market position when things stabilize.
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