AI
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Marketers on Fire
Marketers on Fire: Saucony Global CMO on ‘Run As One’ Campaign, Community Building, AI and Brand Growth
We spoke with Joy Allen-Altimare, Global CMO at Saucony, about the brand’s successful “Run As One” campaign, building community through connecting with consumers locally, the brand’s move into the lifestyle arena, AI in marketing and more.
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Events
AI, Trust and IRL: Five Takeaways for Marketers From the DOOH DPAA Global Summit
The 2025 DPAA Global Video Everywhere Summit on Oct. 14 gathered approximately 1,000 marketing, media, agency, brand and ad tech executives to discuss digitization and innovation within the digital out of home space. Following are five takeaways for marketers on the topics of AI, building and maintaining brand trust, and establishing human connections through experiences.
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AI
A Novel Approach To AI Search: Pay Publishers For Their Content
Search.com has introduced a publisher-first AI search and chat tool that promises something radical in today’s ecosystem: compensation and consent.
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AI
AdMonsters’ Sell Side Summit Austin, Powered by Mula, Charts a Roadmap Back to Publisher Growth & Profitability
AdMonsters and Sell Side Summit are proud to announce their “Powered By” partnership with Mula, the AI-powered monetization platform redefining publisher growth.
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AI
7 Ad Tech Veterans Who Have Founded Their Own AI Startups
As AI sweeps the tech landscape, new startups continue to emerge. Here are seven former ad tech execs’ thoughts on best AI practices and starting their own companies.
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AI
Gap Inc. Taps Gemini Enterprise to Become ‘AI-First’ Retailer
Google unveils Gemini Enterprise, an AI-powered conversational platform for businesses that use Google Cloud. Gap, Gordon Food Service and Virgin Voyages share goals and early results.
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AI
Full Automation Overlooks The Humanity Needed In Advertising
Automation has its place, but full automation strips advertising of what makes it powerful: creativity, judgment and originality.
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AI
Madison Logic-Harris Poll Survey: 73% of Marketers Say AI-Generated Creative is the Future of B2B Advertising
In a new survey, 85% of B2B marketing decision makers said their company is actively investing in AI to lead the transformation toward a data-driven and creative-first advertising solution.
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AI
People Are Still Reading Long-Form Content—And It Matters More Than Ever
In an age where social media snippets and AI-generated summaries dominate, it’s easy to believe that long-form content is fading. But that’s a myth. People are still reading, and not just scrolling.
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Digital
DPAA President and CEO Barry Frey on DOOH Trends, AI in Marketing and This Year’s Summit Lineup
The DPAA Global Video Everywhere Summit will take place on Tuesday, October 14, at Pier Sixty in New York City. Chief Marketer Network, serving as the event’s official media partner, sat down with Barry Frey, President and CEO of OOH trade organization DPAA.
