Agencies
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Engagement
Essence Ventures EVP of Experiential on Festival Engagement, Activations and Best Practices
Michael Barclay, Executive Vice President of Experiential, talks 30 years of Essence Fest, new festival features, community engagement and more.
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Data Driven ROI
Trends in Evaluating and Measuring Brand Reputation
Katie Paine, CEO of Paine Publishing, discusses the latest challenges, tactics and tools for measuring and evaluating reputation.
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Demand Gen
How Brands Can Build Trust and Loyalty Through Customer Engagement
It may be challenging to satisfy every buyer, but good customer service helps a brand keep its promises and increases trust. Here are some ways to build trust with your target audience.
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Engagement
Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations
Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.
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Social
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
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Technology
Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
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Video Marketing
How to Make an Impactful B2B Product Video
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
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Digital
ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution
ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
