Agencies
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Engagement
Topo Chico’s Marketing Director Talks Summer Airstream Partnership and Activations
Brittany Norris, Marketing Director of Hard Seltzers at Molson Coors, discusses the inspiration and marketing strategy behind the activation.
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Social
6 Elements of Compelling Video Content on TikTok
Neil Cameron, Head of Canadian Agency Partnerships at TikTok, outlines “six universal truths” for creating compelling, short-form video on the platform.
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Technology
Why GenAI Isn’t Just About Creating Marketing Content
GenAI can fuel creative, but it’s also a valuable resource for businesses to generate data-driven insights and enhance customer engagement.
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Video Marketing
How to Make an Impactful B2B Product Video
Even marketers who have been dabbling in video for years will be wise to learn the current best practices for video production. Here are the basics.
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Video Marketing
Brands on Fire: GoGo Squeez CMO on Marketing to a Young Adult Demographic
The marketing vision behind GoGo Squeez’s latest campaign, including consumer insights, influencer strategy and sustainability initiatives.
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Acquisition
From CMO Revolving Door to Lasting Impact: Achieving Sales-Marketing Alignment
Strategies to drive sales and marketing alignment in your organization.
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Digital
ADT Marketing Part 2: EVP & CMO DeLu Jackson on Customer Experience, Insights and Attribution
ADT’s CMO delves into customer experience, demand planning, consumer insights, digital attribution and DEI strategy.
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Agencies
Beyond Efficiency: How to Scale an In-House Agency for Maximum Impact
Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.
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Digital
Ally Financial Teams Up With Fortnite to Highlight Women’s Golf Sponsorship
Ally’s collab with Fortnite produced a new golf experience that transported players to its virtual Ally Arena.
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Marketers on Fire
Marketers on Fire: ADT CMO on the Brand’s Go-To-Market Transformation
We spoke with ADT’s DeLu Jackson about the company’s transformation, challenges and innovations.
