Agencies
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Acquisition
5 Rockstar Client Presentation Skills
A strong presentation bridges the gap between a creative’s vision and a
client’s perception and can lead to buy-in or outright dismissal. -
Acquisition
A Roundup of Some of the Hottest Father’s Day Brand Activations
From local Texas propane councils to major brands like Groupon, Father’s Day
is a big time of year for brand activations. -
Acquisition
Marketing Structures Keeping Customers and Brands Apart—Report
Just 10 percent of CMOs feel confident they will be able to reach their customer engagement
and revenue goals as audiences seek more localized, personalized experiences. -
Agencies
7 Tips for Promoting Your Marketing Agency
You do great work for your clients, but do you treat your own
marketing agency with the same care and commitment? -
Acquisition
How to Find and Employ an Influencer Army
For brands that want to differentiate themselves from their competitors, brand ambassador programs can be a highly effective marketing strategy.
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Events
Woodstock 50 Cancelled by Investors
Brands looking to spend their festival marketing dollars at
Woodstock 50 this summer will need to invest elsewhere. -
Acquisition
True Food Kitchen New CMO is Cooking up Some Modern Marketing
CMO Shannon Keller plans to move True Food Kitchen forward through strategic
brand initiatives, partnerships, events and innovative programs. -
Agencies
Choosing the Right Agency to Tell Your Brand Story: 7 Questions to Ask
Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.
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Acquisition
The New Rules of Using Feminism in Marketing
The international movement against sexual harassment and assault, #MeToo, has
raised the stakes for brands who want to engage female consumers. -
Agencies
2019 B2B Marketing Watch: Top Opportunities for the New Year
Learn what some of the featured B2B marketing agencies on this year’s CM200 think are the top trends, challenges and opportunities for 2019.