Agencies
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Technology
How Levi’s Integrates AI Processes Into Its Marketing and Data Strategies
Levi’s AI chief Katia Walsh discusses applying AI to marketing processes, transforming the 170-year-old company into a digitally-advanced brand, combatting bias in algorithms, and more.
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Digital
Marketers on Fire: Patricia Corsi, Global Chief Marketing & Digital Officer, Bayer Consumer Health
An excerpt of our conversation with Corsi ahead of the 2022 Cannes Lions International Festival of Creativity.
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Engagement
PHOTO TOUR: Cannes Lions International Festival of Creativity’s 2022 Return
A photo tour of some of the brand activations at Cannes Lions this year.
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Engagement
Not Just Another Pretty Booth: Paul Mitchell’s AR-Fueled Garden Activation
Paul Mitchell’s blooming, garden-themed activation at Ulta’s annual Beauty Field Leadership Conference was hard to miss.
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Events
It’s Business—And It’s Personal: CDK Global CMO on Delivering Omnichannel Marketing
How connection, influence and experience deliver outstanding omnichannel marketing.
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Events
Listen Up: Five Audio-Centric Experiences From FX, Valspar, Mercedes-Benz
How five brands stimulated attendees’ senses to create more compelling and memorable experiences.
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Data & Analytics
CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws
How marketers can prepare for future statutes without starting the compliance process from scratch.
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Acquisition
Brands on Fire: A Chat With Boardroom CMO Sarah Flynn
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
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Data Driven ROI
How The New York Times’ Data Strategy Enables a Full View of the Customer Journey
How The Times’ data strategy supports a view of the customer journey from end to end.
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Data & Analytics
First-Party, Second-Party and Third-Party Data Defined
An explainer on first-party, second-party and third-party data.
