Agencies
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Engagement
USAA Celebrates 100 Years With Interactive Army-Navy Activation on Game Day
How the USAA engaged fans with experiences during the latest Army-Navy football game.
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Demand Gen
Reddit Courts CES Attendees With ‘Future Tellers’ House of Clairvoyance Activation
How Reddit’s interactive “Future Tellers” house of clairvoyance impressed B2B audiences at CES earlier this month.
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Data & Analytics
How to Create a CRM Strategy Roadmap
Considerations for building a CRM strategy, plus tips for reframing your engagement methods to improve results.
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Engagement
Brands on Fire: HBO Marketing VP Emily Giannusa on Cultivating Fandom for ‘The Last of Us’ Series
A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.
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Digital
SoundCloud, Meta and Origins Brand Experiences at Miami Art Week
Three imaginative brand experiences from Miami Art Week.
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Engagement
DIAGEO North America’s SVP of Whiskies on Entering the World of Web3 Experiences
How Johnnie Walker has entered into the realm of Web3 experiences and digital creator collaborations.
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Technology
Cosmetics Brand Laura Mercier Enters the Metaverse With ‘World of Beauty’
How one beauty brand is approaching the metaverse.
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Digital
Marketers on Fire: Esprit Global Chief Brand Officer Ana Andjelic
We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
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Social
Chief Marketer and Event Marketer Present the Winners of the 2022 Top Women in Marketing
The editors of Chief Marketer and Event Marketer are pleased to announce the winners of the 2022 Top Women in Marketing Awards.
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Social
Brands on Fire: e.l.f. Beauty
Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.
