Agencies Archives - Page 22 of 1932

Tips for Marketers New to Data Clean Rooms in a Privacy-First Landscape

If you’re new to data clean rooms, here are some insights to consider before getting started.

Twitter’s Elon Musk Touts New ‘Freedom of Speech, Not Freedom of Reach’ Moderation Policy

Elon Musk discussed Twitter’s new content moderation policy at MMA Global’s POSSIBLE conference earlier this week. CM has the story.

Technology

How to Boost SEO Performance With UGC

The benefits and uses for user-generated content to improve a brand’s SEO.

Demand Gen

Sports Sponsorship: Four Tips for Engaging Pickleball Crowds

How to engage fans of the nation’s fastest-growing sport.

Digital

The Home Depot’s VP of Retail Media+ and Monetization Talks Retail Media Networks

A deep dive into retail media networks and The Home Depot’s offering, Retail Media +.

Profiles & Campaigns

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

Events

Why adidas Chose to Highlight Female Athletes During the FIFA Men’s World Cup

adidas opted to highlight female athletes during the FIFA Men’s World Cup with a trio of 121-foot by 95-foot murals carved in sand.

Technology

Weighing AI’s Risks With Its Benefits to the Marketing Industry

While some experts are calling for a temporary halt in AI development, others are taking a more moderate point of view and advocating for more practical applications within the marketing industry.