Agencies
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Agencies
Client/Agency Views of RFP Briefing Process: ANA Study
A Association of National Advertisers survey uncovers views of how both agencies and clients think about the RFP briefing process.
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Agencies
P&G Making Big Cuts in Number of Ad Agencies
P&G is joining other major brands like S.C. Johnson, Unilever and Visa in cutting the number of agencies it uses.
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Acquisition
Changing Expectations Key Theme of BMA15
“Be More” is the theme of the Business Marketing Association’s annual conference BMA15 this May in Chicago, because that slogan is an imperative for B2B marketers who want to survive.
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Agencies
21 Questions You Must Ask The Marketing Team
Provoking frank discussions is not always easy. Here’s 21 questions to pose to the marketing team to open up the conversation and generate new ideas.
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Agencies
5 Tips to Perfect CMO/Creative Relationship
CMOs have a tough task, balancing multiple jobs far beyond creative. A successful relationship with his or her creative team is key. Here’s 5 tips.
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Acquisition
Improve Direct Mail Response with Personalized URLs
The sought after power of combining direct mail and digital marketing can be enhanced with personalized URLs.
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Agencies
Marketers—Budgets—Up on Economic Optimism
Customer acquisition, growth, retention—and budgets— are all indicators projected to be on the upswing for marketers this year.
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Acquisition
Six Ways to Improve your Sweepstakes Marketing
Using sweepstakes as loyalty rewards is one new way to drive excitement and re-engage dormant members for your loyalty program again. Check out 5 more.
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Agencies
Agencies Losing Ground with Brand Marketers
A new report from RSW/US indicates that brand marketers are consolidating agencies and that advertising has gotten a lot more competitive among a number of other findings.
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Acquisition
Juicy Fruit Attempts Comeback with Cute Kids, Arm Farts
After a 10-year hiatus, the Juicy Fruit brand is appearing in new TV spots from DDB Chicago.