Topic

Agencies

  • Overlays on Overdrive

    EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply

  • Not at Your Service

    THIS IS THE fifth year we’ve done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

  • Chugging Along

    Jim Page doesn’t think much about the breakfast table these days. Page is the ringleader for Dean Food Co.’s $13 million rollout of Milk Chug, resealable

  • A Gem Too Good to Pass Up

    FOR THE PAST several months, a U.S. Postal Service mailer workgroup has been attempting to identify areas that could benefit most from capital investment.The

  • An Appropriate Gesture

    TO LIST PROFESSIONAL Rosalie Bulach, the newly designed first class stamp issued to raise money for breast cancer research held hope for two causes-the

  • The New Select

    ARE YOU WONDERING why that top-performing list you rented in 1997 just didn’t cut the mustard this year?One answer: Take a closer peek at where those

  • Wallace, Wright Together at Last

    PERSONALITIES AS DIVERSE as spam king Sanford Wallace and architect Frank Lloyd Wright highlight this month’s roundup of DM coverage in the mainstream

  • Directnewsline

    Reader’s Digest Plans Global Change THE READER’S DIGEST Association, Pleasantville, NY, is planning a global reorganization aimed at revitalizing the

  • Virtual Relief

    THE U.S. HOUSE of Representatives passed by a voice vote the Internet Tax Freedom Act, which would not only place a three-year moratorium on new Internet