Agencies
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Agencies
POSTAL: USPS’ Calendar Mail Rule Draws Ire
The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be
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Agencies
The DR Learning Curve: Dot-coms should get wise to old TV tricks
It was “My Fair Lady”‘s Professor Henry Higgins who bemoaned, “Why can’t a woman be more like a man?” Well, why can’t dot-coms be more like direct marketers?
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Agencies
Star Power Preview
The next event on the entertainment marketing calendar is the Promotion Marketing Association’s Star Power conference, which will take place May 23-24
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Agencies
BOOK REVIEWS: Hedgehogging Bets
The late British political scientist Sir Isaiah Berlin’s famous essay, “The Hedgehog and the Fox,” refers to an old adage: The fox knows many things,
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Agencies
Web Marketers Favor Opt-in
A majority of Internet marketers have voted in favor of opt-in e-mail marketing, according to surveys from e-mail service provider NetCreations Inc.,
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Agencies
E-MAIL JOKE MARKETING: Did You Hear the One About…?
What’s the trouble with lawyer jokes? Lawyers don’t think they’re funny, and no one else thinks they’re jokes.Lawyer jokes are a serious tool for author
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Agencies
Browsing Buddies
In a move that reduces costs while increasing the frequency of contacts, Agilent Technologies Inc. is encouraging customers to browse with agents online.Palo
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Agencies
A Postal Sin of Omission
In previous columns, I discussed some of the mistakes the U.S. Postal Service made in preparing its latest rate case. But besides these errors of commission,
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Agencies
Wired Women: Marketers adapt strategies to females’ online behavior
As women move onto the Internet in big numbers – by 2003, 49% will use the Internet compared with 21% in 1998 – marketers are finding that their Web behavior
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Agencies
Consumers Worry About Net Privacy
Awhopping 85% of Internet users are concerned about privacy, according to a study released last month. A Stamford, CT-based Internet consulting firm,