Agencies
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Profiles & Campaigns
2023 PRO Awards: Winners and Finalists Announced
Chief Marketer is pleased to announce the winners of the 2023 Pro Awards, recognizing the most outstanding campaigns in promotional marketing.
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Engagement
Coca-Cola’s AI-Powered Festival Experience Turns Music Fans Into Pop Stars
How Coca-Cola experimented with generative AI with a festival experience that transformed music fans into pop stars at popular shows.
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Digital
OPINION: Better Marketing Metrics CMOs Can Give CFOs
The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.
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Demand Gen
How Cotopaxi Approaches Brand-Building at Scale Through Impact-Driven Partnerships
Three strategies to keep in mind when scaling a mission-driven business through partnerships.
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Digital
Four Considerations for Building a Company-Wide AI Guidance Policy
Just 26 percent of organizations have guidelines in place on how to use generative AI. Here are four things to keep in mind while building yours.
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Acquisition
Anthropologie CMO on Becoming Digitally-Proficient, Courting Younger Audiences and Creative Diversification
Anthropologie Global CMO Elizabeth Preis spoke about the clothing brand’s journey toward becoming digitally-proficient, how it’s marketing to younger audiences and the company’s push toward creative diversification.
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Data Driven ROI
Discover CMO on Taking a Collaborative Approach to its ‘Especially for Everyone’ Brand Platform
How data, customer insights and a collaborative approach led to the success of Discover’s latest brand platform.
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Social
State Farm’s Head of Marketing on the Insurance Buyer Journey, Data-Driven Marketing, Gamers and Gen Z
State Farm’s Alyson Griffin discuses marketing’s true value, reaching gamers, courting Gen Z audiences and a bit of celebrity gossip.
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Data & Analytics
Google’s Global Measurement VP: Prioritize Tag Management in a Post-Cookie World
Karen Stocks, VP of Global Measurement at Google, discusses the importance of tag management in the face of cookie deprecation.
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Data Driven ROI
Content-Based Marketing Strategies in the Era of Third-Party Cookie Deprecation
A solid content-based marketing strategy is emerging as a more viable option for locating and converting high-intent shoppers in a post-cookie world.
