Acquisition
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Social
How Micro-Influencer Programs Will Evolve in 2022
In-person collaboration, brand ambassador programs and expanded verticals will play a greater role within the influencer marketing space in the year ahead.
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Acquisition
Avoiding Consumer Backlash: An Approach to Product Reputation Reviews
How internal product reviews done prior to launch can help determine how the marketplace will receive your products.
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Acquisition
Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales
Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.
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Demand Gen
Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz
As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.
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Acquisition
Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers
Three approaches for producing winning holiday campaigns in this new normal.
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Acquisition
Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria
We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.
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Acquisition
Market Like a Mother: Call for Nominations
It’s here: the marketing industry’s only annual showcase of outstanding female marketers who are leading their teams and their families.
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Acquisition
Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers
Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.
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Acquisition
How to Use Social Media Monitoring to Drive Business Results
How social media monitoring can be used to drive business decisions for brands.
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Acquisition
Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond
First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.
