Acquisition Archives - Page 2 of 10

Nielsen: Short-Term Failure to Build Brand Awareness Can Hurt Long-Term Sales

Nielsen reports that during the pandemic brands concentrated more on trying to convert prospects into buyers rather than creating brand awareness.

Demand Gen

Travel Marketing Roundup: United Airlines, Switzerland Tourism, Orbitz

As travel begins to pick up across the globe, we look at some of the earliest campaigns from airlines and travel bureaus.

Acquisition

Producing Winning Holiday Campaigns: Three Strategies for Retail Marketers

Three approaches for producing winning holiday campaigns in this new normal.

Acquisition

Marketers on Fire: EVP Global Chief Marketing Officer for Cigna Kristen Lauria

We spoke with Kristen Lauria, EVP and Global Chief Marketing Officer at Cigna, about the challenges of launching Cigna’s new health services brand, Evernorth, during the pandemic.

Acquisition

Market Like a Mother: Call for Nominations

It’s here: the marketing industry’s only annual showcase of outstanding female marketers who are leading their teams and their families.

Acquisition

Evaluating Advertising Channels in a Post-Ad-ID World: Four Criteria for Marketers

Four criteria that marketers should consider when determining which channels will drive results in a world without digital identifiers.

Acquisition

How to Use Social Media Monitoring to Drive Business Results

How social media monitoring can be used to drive business decisions for brands.

Acquisition

Marketers on Fire: First Entertainment Credit Union CMO Amondo Redmond

First Entertainment Credit Union CMO Amondo Redmond discusses an NBA sponsorship, pivoting during the COVID era and providing programs for the LA community.