Catalog in a Big Box

Posted on by Chief Marketer Staff

A WHILE BACK MY SISTER ASKED ME FOR AN ANNIVERSARY gift idea while we were shopping at a mall. At first I couldn’t think of anything my husband and I needed. Then we came across a Tupperware kiosk.

I’ve long loved Tupperware but it just wasn’t something I remembered to buy for myself. I never thought of visiting the company’s Web site, hadn’t seen a catalog for years and didn’t have a clue about Tupperware parties. Faced with a lively looking kiosk filled with Tupperware styles I hadn’t known existed, all those stumbling blocks to purchase disappeared. The kiosk was packed with irresistible items, and so I walked away with loads of goodies thanks to my sister and her now-perfect anniversary gift.

(Quick note: There are many types of kiosks. I’m talking about the freestanding, indoor, manned kind often found in malls, not the self-service type.)

I am not alone in my admiration for kiosks. Chick Raven, writer for ChicksLayingNestEggs.com, a financial advice site for women, was thrilled to discover a

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