Targeted communications firm Catalina Marketing Corp. plans to sell its card and data-entry services business to Capture Resource Inc., a provider of data capture, transaction-based processing and business process outsourcing.
Capture Resource currently provides 99% of the data-entry services performed by the division, according to a statement from St. Petersburg, FL-based Catalina. As part of the agreement, Capture Resource will absorb the card and data-entry employees and the facility, located in Farmingdale, NJ.
Catalina Marketing’s card and data-entry services business provides application and data processing, card production and fulfillment services related to loyalty card programs for retailers. According to the company, the decision to divest this business is part of a strategy to focus on proprietary applications at the point of sale.
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