Catalina Marketing Sees Jump in Revenue, Income
Catalina Marketing Corp. had first-quarter revenue of $109.1 million, up from $94.4 million in first quarter 2001. Its net income rose from $9.4 million to $10.7 million during the same period. The quarter ended June 30.
Daniel D. Granger, Catalina’s president and CEO, attributed much of the upswing to revenue growth in the company’s retail and direct mail operations. Catalina provides strategic marketing services for consumer goods companies and retailers, with a focus on supermarket-based programs.
During the quarter Catalina signed a multi-year contract with what it called a major pharmaceutical client through its Health Resource Network. The agreement reflects clients’ belief in the value of communication with patients on an individual level, Granger said in a statement.
Separately, the company said that it will roll out its Catalina Marketing Network to 116 Auchan hypermarkets in France after a successful test among 10 stores. The system allows supermarkets to integrate scanner-based technology into their customer communications, which can include sampling, advertising, couponing and loyalty marketing programs.
Catalina Marketing is based in St. Petersburg, FL.
