Carlson Taps Ford, DaimlerChrysler Vet Schroer
Carlson Marketing Group has hired auto-marketing veteran (and former client) Jim Schroer to run the Minneapolis agency.
Schroer begins as president-CEO of Carlson on June 6, overseeing day-to-day operations and helping to set Carlson’s global strategic development. He replaces Jim Ryan, who left Carlson last year.
Schroer has led marketing at DaimlerChrysler and Ford Motor Co., both longtime Carlson clients.
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| Jim Schroer |
He was executive VP-global sales, marketing and service at DaimlerChrysler. He’s credited with building the Chrysler, Jeep and Dodge brands with such high-profile campaigns as Dodge’s “Grab Life by the Horns,” and with designing and initiating DaimlerChrysler’s multi-brand superstores, including the Mopar Speedshops.
Before that, Schroer was VP-global marketing for Ford, serving as chief marketing officer for Ford, Lincoln, Mercury, Jaguar, Aston-Martin and Mazda. He also led the start-up of Ford.com, and oversaw Ford’s consumer-based Internet work.
“There’s been one consistent theme throughout my entire career—marketing that sells. I’ve worked with Carlson Marketing over the years and they’ve helped me deliver just that,” said Schroer in a statement.
“We believe so strongly in customer-focus that we actually hired one of our customers,” said President-Chief Operating Officer Curtis Nelson in a statement. “With Jim at the wheel, we’ll benefit from his great customer perspective and insights.”
Carlson Marketing Group, a relationship marketing company, ranked No. 65 in the 2004 PROMO 100, with 2003 net revenues of $234 million, down 12% from 2001.
