CareerBuilder is launching a year-long national marketing campaign to bring more employers and qualified candidates together at its Web site (www.careerbuilder.com).
The budget was not disclosed.
The effort will combine national network and cable television with local radio, print, spot television, airport and outdoor ads.
Specifically, it will run on broadcast networks NBC, ABC, CBS, FOX and the WB. It will also use such cable networks as CNN, TNT, FOX News, Comedy Central, TBS, FX.
The Chicago firm will further leverage its association with its partners, Gannett Co. Inc., Tribune Co. and Knight Ridder through additional print, television and radio advertising support.
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