Baldwin Cooke This list of 100% credit-checked executives who have purchased products from the Baldwin Cooke Co. is managed by Merit Direct. Baldwin Cooke specializes in executive planner desk diaries and office business gifts that are often used for marketing and promotion. The company also offers productivity tools for employees. Cost: $110/M Selections: Quarterly hotline buyers, gender, business address, state/SCF/ZIP Contact: Merit Direct, 203-541-2300
Crest Fruit List Services Corp. now offers new product selections on the 226,005-name Crest Fruit continuity buyers master file. DMers can select from the following individual catalogs: Frank Lewis, Red Cooper, Red Cooper Onion Store and Harry’s Crest. Cost: $85/M Selections: Last-36-month buyers, last-12-month gift/continuity buyers, club/non-club buyers, dollar amount of purchase, gender, state/SCF/ZIP Contact: List Services Corp., 203-743-2600
Adobe Magazine Tip-in Inserts can be tipped into Adobe Magazine, a publication that caters to owners and users of Adobe software products. These individuals are involved in graphic design or electronic publishing, and use either Windows or Macintosh platforms. The magazine’s bimonthly circulation is 350,000 in Canada and the United States. Cost: $90/M Contact: LH Management Division, Leon Henry Inc., 914-723-3176
Storybook Heirlooms The Storybook Heirlooms blow-in and package insert programs offer 384,000 inserts a year. The inserts reach parents who have bought gifts, clothing and accessories for their daughters as well as matching apparel for the mother. Cost: $60/M Contact: Fasano and Associates, 323-874-4400
Spring Hill Nurseries Inserts are collected in an outer envelope and included with more than 1.1 million garden products shipments annually: 763,000 in the spring, 382,000 in the fall. Three-quarters of this catalog-sourced list are female. Cost: $55/M Contact: RMI Direct Marketing Inc., 203-798-0448
MCI WorldCom Inserts can be included with invoices to MCI WorldCom small-business customers. These consumers are mostly 25-to-54-years-old and have above-average household income. Close to 70% have some college or a four-year degree; 52% own a PC with modem; and 45% own cellular phones. Some 14 million invoices are sent out a year (1.1 million a month). Cost: $60/M Selections: State/ZIP Contact: LH Management Division, Leon Henry Inc., 914-723-3176
School Librarians The 50,000 recipients of the School Librarians card pack are direct mail-sold buyers of such Prentice Hall teaching resource guides, instructional materials and professional reference books as “Elementary School Librarian’s Survival Guide,” “Hooked on Books” and “Reading Smarter,” among other products. The packs are mailed to school librarians in public, private and parochial schools. Cost: $35/M Contact: Prentice Hall Direct, 201-909-6461
