Canada Mulls Opt-In Based Anti-Spam Bill

Posted on by Chief Marketer Staff

A bill has been re-introduced in the Canadian Senate that would ban unsolicited commercial e-mail and give individuals the right to sue those who they believe have violated it.

Dubbed S-220, or An Act respecting commercial electronic messages (the Anti-Spam Act), the bill is stricter than the U.S. Can Spam Act, which has been criticized by some for failing to outlaw unsolicited commercial e-mail and failing to allow individuals to take legal action.

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